Author: Indrani Bose

Gen Z fuels quick commerce growth in sportswear, wellness, and pet supplies: Meta

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

Even for categories such as jewellery and accessories, large electronics, home furnishings, online and offline purchases are now at par.

83% trust video influencers for B2B content: LinkedIn

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

93% of Gen Z buyers in India, who are aware of B2B influencer marketing, engage with B2B influencer content on a monthly basis, which is 14% higher compared to all other buyers.

DPIIT and WinZO launch Center of Excellence to nurture gaming startups

The Department for Promotion of Industry and Internal Trade (DPIIT) has entered into a strategic partnership with WinZO for a two-year Memorandum of Understanding (MoU) to accelerate the growth of India’s interactive entertainment sector by fostering innovation, creating skilled talent, and scaling startups to compete on a global stage

India’s interactive entertainment sector is projected to grow to $60 billion by 2034, creating over 2 million jobs.

Now Anupam Mittal seeks a chief of staff; Promises to pay chosen candidate from Day 1

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group.

Taking a dig at Zomato’s founder Deepinder Goyal’s hunt for a chief of staff, Anupam Mittal shared that he is looking for one too, in a social media post that seems to be dripping in sarcasm.

IPL 2025 to start early: BCCI announces three-year schedule

Experts believe appointment viewing is a goner and therefore the only genre which will have some traction are impact properties on GEC. (Image source: @IPL via Twitter)

The 2025 season will kick off on March 14th and conclude on May 25th, featuring 84 matches. The 2026 season will follow a similar format, running from March 15th to May 31st.

The struggles of independent advertising agencies: A sector in crisis

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests. (Image: joshua-hoehne via Unsplash)

As the pressures mount and the barriers to survival grow steeper, the future of small and independent ad agencies hangs in the balance. Lamenting the lack of protection, they seek stronger industry bodies.