Author: Indrani Bose

Mahindra renames ‘BE 6E’ to ‘BE 6’ amidst trademark dispute with IndiGo

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The legal dispute between Mahindra & Mahindra (M&M) and InterGlobe Aviation, the parent company of IndiGo Airlines, escalated after InterGlobe alleged that M&M’s newly launched electric SUV, ‘BE 6E’, infringed upon IndiGo’s well-known ‘6E’ trademark.

Hiring 2.0: How India’s CEOs are leveraging social media and campus tours to attract talent

CEOs across industries are stepping out of the boardroom, directly engaging with prospective talent, particularly at premier schools like the Indian Institutes of Management, Indian Institutes of Technology and the Indian Institute of Science.

Bhavish Aggarwal’s recent visits to IITs and IIMs, paired with Deepinder Goyal’s unconventional use of social media to recruit a Chief of Staff, reflect a growing trend: CEOs are no longer content to leave hiring solely to HR teams.

Rural India surges online: E-comm deliveries up 64%, gaming platforms triple, says report

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.

Delhi High Court blocks Spread Home from using Louis Vuitton trademarks on home goods

In response to Louis Vuitton's lawsuit, Spread Home argued that, while they may have previously sold products with the flower monogram, they had discontinued these items some time ago.

Louis Vuitton emphasized that these monogram flower marks are a crucial part of their product identity. They expressed concern that Spread Home’s use of these marks could mislead consumers into believing there is an association between the two companies.

HUL rides e-commerce wave, 30% growth in 3 years: Motilal Oswal

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Strategic divestments, such as Pureit and the ice cream business, and digital-led investments (40% of media spending) are expected to enhance operational agility.

80% digital marketers highlight importance of timing in campaign effectiveness: Report

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025

IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

CSK is the most valuable IPL team with $122 million brand value.