Indrani Bose – Page 13

2025: The Year Of…: Conscious consumerism and personalized storytelling, says Marico’s Somasree Bose Awasthi

Conscious consumerism will continue to shape our strategies, says Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited.

Marico’s CMO also highlights e-commerce playing a significant role in the market’s growth, with online sales becoming a major distribution channel.

2025: The Year Of…: Disrupting the traditional marketing funnel, says Britannia’s Amit Doshi

Amit Doshi began his career at Perfetti Van Melle as an area sales manager and then also worked at Lenovo.

While the core engagement remains on traditional social platforms, platforms like Snapchat and YouTube Shorts are exciting, highlights Amit Doshi, CMO, Britannia.

2025: The Year Of…: The rise of Gleamers, says Shuvadip Banerjee, CDMO, ITC Ltd

Shuvadip Banerjee, CDMO, ITC Ltd

Concerts have taken center stage in India, with a surge in live music events placing the country on global map for concert tourism. This has opened up newer avenues of brand engagement with consumers, according to Shuvadip Banerjee, CDMO, ITC Ltd.

India’s general elections amassed 215 billion glances and 5 billion interactions in 2024: Glance report

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

Regional languages like Tamil, Telugu, and Kannada outpaced Hindi with 121 billion glances.

2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian

Sunder Balasubramanian, CMO, Myntra

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.

2025: The Year Of…: Meaningful substance and authentic experiences, says Nestle’s Chandan Mukherji

The experience economy has reached new heights, as consumers increasingly seek unique experiences that offer novelty, personalization, variety, shareability, and exclusivity, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

2025 – The Year Of…: AI-driven features making OTT platforms more inclusive, says ZEE5’s Manish Kalra

Manish Kalra, CBO, ZEE5

“AI has a multifaceted role in content creation and enhancing overall user experience. It helps us gain insights into the viewing patterns and habits of the audience and hence facilitating personalized content recommendations,” says Manish Kalra, CBO, ZEE5.

2025 – The Year Of…: Hyper-connected ecosystems, says Haier’s Priyanka Sethi

Priyanka Sethi, Head of Marketing, Haier Appliances India

Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.

2025 – The Year Of…: Ethically designed AI use cases, says HDFC Bank’s Ravi Santhanam

Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank

HDFC Bank’s End of Scam Sale campaign simulated a fake website, fake ads and even a deepfake of actress Nora Fatehi, to expose the tactics used by scammers to prey on consumers.