The company declined to comment on the layoffs but clarified, “85% of employees had received their salary on time this month.”
Author: Indrani Bose
Fevicol-maker Pidilite Industries’ Sudhanshu Vats on marketers underutilizing first-party data
As marketing evolves, there are five additional Cs that are shaping the present and future, according to Sudhanshu Vats, Managing Director Designate of Pidilite Industries.
India CEOs cite tech disruption, inflation, and talent crunch as key challenges to growth: PwC
In India, the percentage of CEOs who said that a certain proportion of their personal incentive was determined by sustainability metrics was slightly higher at 58%. The higher the percentage of CEO compensation at stake, the higher is the revenue likely to be generated from climate-friendly investments.
Union Budget 2025: FMCG industry calls for tax reforms, rural growth incentives, and quick commerce support
The FMCG industry is emphasizing reforms that could help tackle urban consumption slowdown, strengthen rural markets, streamline taxation, and enhance manufacturing capabilities.
Maruti Suzuki ropes in Kartik Aaryan as the brand ambassador for Brezza
This integrated campaign will be amplified across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through diverse storytelling formats.
Quick commerce remained a hot sector of investment during Q4 of 2024: KPMG
VC investment in the Asia-Pacific region dropped to $12.8 billion across 1,977 deals in Q4’24—the lowest across both total investment and deal value that the region has seen in over ten years.
InMobi’s Vasuta Agarwal on data privacy, omnichannel marketing and quick commerce
Verticals such as quick commerce have experienced significant growth, which has translated into increased advertising and marketing spends on our platform, says Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.
Nazara raises Rs 495 crores from existing investor Axana Estates LLP
The Nazara board today approved the acquisition of the intellectual property rights of two popular mobile gaming titles, ‘CATS: Crash Arena’ and ‘King of Thieves’ from Barcelona-based game developer and publisher ZeptoLab for a total consideration of USD 7.7 million (~INR 67 cr).
The shrinking middle: What a spate of agency consolidations means for the ad industry
The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.
WAVES CEO: M&E compelling businesses to think differently about creativity and data
“Our global equity in the media and entertainment space is about 2%, which means we are only in the know in bits and pieces. However, when we aggregate everything together, it creates the momentum needed for a global summit,” says NFDC’s Achal Malhotra, who is CEO of WAVES.