India fastest growing BPC market globally; to reach $34 billion by 2028: Nykaa Beauty Trends Report

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

The customers’ beauty aspiration continues to grow, galvanised by their ability to spend more discretionarily, democratization of expertise, and expanding base of dual-income households.

HUL forms committee to evaluate future of ice cream division

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

Unilever PLC announced plans to separate its global ice cream operations in March 2024.

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

The report highlights that X removed or labelled over 10.6 million posts for violating its platform rules. Of these, approximately 5 million were categorized under the company's "hateful conduct" policy.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).