Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation.
Author: Indrani Bose
UK magazine COO criticizes Indian hiring practices: Candidate rejected for pursuing passions
Parminder Singh, COO of Tatler Asia, recounted how a promising marketing candidate in India was rejected by his boss due to his active hobbies: running marathons and playing guitar.
2025 – The Year Of…: Advanced payments systems fueling quick commerce, says Razorpay’s Rahul Kothari
“The future is clear,” says Razorpay’s Kothari. “Consumers expect speed, convenience, and integration across shopping channels. To meet these demands, businesses must invest in frictionless commerce.”
Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub
The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.
2025: The Year Of…: Experiential marketing’s comeback, says Bisleri’s Tushar Malhotra
Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.
Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue
The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.
Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador
With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.
Cars dominate print advertising space in 2024, Maruti Suzuki Leads
Two Wheelers among categories witnessed highest increase in Ad secondages with 49% growth followed by Cars with 20% growth during January-September 2024 compared to the same period in 2023.
2025 – The Year Of…: Convergence of technology, says Kenvue’s Manish Anandani
Despite inflationary pressures, there is strong demand in the premium segment with consumers willing to pay a premium for quality and expert-backed brands, according to Manish Anandani, Managing Director of Kenvue India and South Asia.
2025: The Year Of…: Conscious consumerism and personalized storytelling, says Marico’s Somasree Bose Awasthi
Marico’s CMO also highlights e-commerce playing a significant role in the market’s growth, with online sales becoming a major distribution channel.