Indrani Bose – Page 12

Indian audio market booms: Offline sales hit Rs 5,000 cr, personal audio leads the charge

Personal audio has seen significant growth, with headphones, headsets, and mini/Bluetooth speakers becoming essential for many consumers.

Growth is driven by the rise in immersive sound technologies, enhanced consumer experiences, and a growing demand for high-quality audio products across both home and personal categories

NBA, ACG, BFI, and Skechers bring basketball to Indian schools

The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, September 24 with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana.

Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.

Coca-Cola’s “Happy to Queue” campaign with Ogilvy turns waiting lines into festive experiences

“Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The brand’s latest experiential campaign, “Happy to Queue,” brought a giant Coca-Cola bottle installation to Andheri Cha Raja, one of the most popular Ganesh Utsav celebrations in Mumbai.

Meet the executive team driving Ola’s electric ambitions in post-IPO world

Saurabh Sarda (left), Ramkripa Ananthan (centre) and Suvonil Chatterjee (right)

Ola Electric has strategically hired experts for its diverse operations, focusing on EV manufacturing, cell production, charging infrastructure, and R&D.

Nazara to invest Rs 982 cr in PokerBaazi owner Moonshine Technology

The company is led by Founder & CEO Navkiran Singh and Co-Founders Puneet Singh, Varun Ganjoo, Avneet Rana, and Anirudh Chaudhry.

The investment includes Rs 150 crores in primary capital, with the remainder acquired through a secondary purchase of existing investor shares via cash and stock.

Nazara acquires 15.86% stake in Indian esports platform STAN for Rs 18.4 cr

Nazara Technologies India’s only publicly listed diversified gaming, esports and sports media company, through the Company’s wholly owned subsidiary Nazara Dubai FZ, announced an acquisition of 15.86% stake in GetStan Technologies Pte. Ltd (“STAN”), an esports community platform in India.

Nazara will purchase 15.86% in STAN for Rs 18.4 Cr (US$2.2 million) in an all-cash secondary transaction.

Author: Indrani Bose

Indian audio market booms: Offline sales hit Rs 5,000 cr, personal audio leads the charge

NBA, ACG, BFI, and Skechers bring basketball to Indian schools

Coca-Cola’s “Happy to Queue” campaign with Ogilvy turns waiting lines into festive experiences

Meet the executive team driving Ola’s electric ambitions in post-IPO world

Nazara to invest Rs 982 cr in PokerBaazi owner Moonshine Technology

Nazara acquires 15.86% stake in Indian esports platform STAN for Rs 18.4 cr

EU court upholds €2.42 billion fine against Google

Ather Energy’s marketing push | Varun Berry joins Asian Paints | Marico to grow food biz at 20-25% CAGR

Non-metros close gap, 55% of prestige beauty brands’ sales from non-metros: Nykaa