Author: Indrani Bose

Burnout or brilliance? Why the 90-hour week work debate is about more than just work hours in adland

Perhaps it’s time for the ad world to rethink its obsession with time. As Jason Menezes, Founding Partner & Business Head, Motley puts it, ""The brilliance of a diamond lies in its clarity, not in how long it was mined."(Representational image via Unsplash)

Experts weight in on why the controversial 90-hour week debate seems to be far from being about numbers.

Angel One appoints Ambarish Kenghe as group CEO

A prolific inventor with four patents to his name, AK's academic journey includes an MBA from UC Berkeley, a master's degree in computer science from Purdue University, a master's degree in computer science and engineering from IIT Kanpur, and a bachelor's degree in computer engineering from AMU.

In his previous role as Vice President and General Manager at Google Pay APAC, AK was instrumental in scaling Google Pay’s footprint and advancing the UPI ecosystem in India.

Hina Nagarajan to get global role at Diageo

Hina Nagarajan, current Managing Director and CEO of Diageo India, will transition into another position on Diageo’s Global Executive Committee after four years.

Hina Nagarajan said, “It has been a true privilege to lead Diageo India during a period of strong strategic progress and sustained, profitable double-digit growth for the business, with our market capitalisation growing to more than INR 1 trillion (~US$ 12.5 Bn).

Publicis Groupe appoints Suhalia Hobba as global client partner of transformation for APAC

Most recently, Hobba served as chief media officer at OMD USA, where she led the agency's media practice, connecting media, content, and commerce to accelerate growth for clients.

Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation.

UK magazine COO criticizes Indian hiring practices: Candidate rejected for pursuing passions

Singh recalled how a promising marketing candidate in India was rejected by his boss. The reason? The candidate listed running marathons and playing guitar on his CV.

Parminder Singh, COO of Tatler Asia, recounted how a promising marketing candidate in India was rejected by his boss due to his active hobbies: running marathons and playing guitar.

Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.

2025: The Year Of…: Experiential marketing’s comeback, says Bisleri’s Tushar Malhotra

Tushar Malhotra, Director, Sales and Marketing, Bisleri International

Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.