Indrani Bose – Page 12

Axis Max Life’s Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance (erstwhile Max Life Insurance)

Virtual influencers aka digital personalities, created through CGI, offer a unique opportunity to connect with audiences on a personal level, unconstrained by the limitations of traditional influencers, says Rahul Talwar, EVP and CMO, Axis Max Life Insurance.

15 lakh drivers could reclaim Rs 1,12,500 crores in 5 years: ONDC

Localized initiatives like Odisha Yatri, Namma Yatri, and Yatrisathi are stepping in to address mobility gaps in ways that prioritize local drivers and passengers over profits.

Innovations like gaming apps enabling e-commerce and Prasar Bharati’s collaboration with an OTT platform illustrate the network’s experimental nature.

E-commerce drives 42% ad volume growth, HUL leads TV advertising again: TAM

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

Colgate Palmolive India entered the top 10 list during January-September 2024 compared to January-September 2023.

Zepto’s revenue grows 120% YoY to Rs 4,454 crores in FY24

In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of Zepto, debuted its own standalone mobile application recently. (Image source: GQ India)

Despite being only 3 years old, we were able to successfully close a full statutory audit by a Big 4 firm, said Aadit Palicha, co-founder, Zepto.

Hyper-localization is key to building deeper resonance with a diverse community: Canva’s Silvia Oviedo

Silvia Oviedo, Head of Content & Discovery at Canva,

“While our users are seeking the refinement and endless possibilities that come with AI, they also want the quirks, imperfections, and nostalgia that are associated with being human,” says Silvia Oviedo, Head of Content & Discovery, Canva.

Influencers under scanner: Ad and follower fraud drain budgets and undermine integrity

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Nearly 2 out of 3 Instagram profiles in India have spurious or fake followers, as per the playbook by ISA.

EXCLUSIVE: After Swiggy, Sidharth Malhotra invests in OYO

The actor's investment approach reflects a broader trend of Indian celebrities taking strategic positions in technology-driven companies. (Image source: News18)

Sidharth Malhotra’s investment strategy centers around identifying cutting-edge ventures that address local challenges while possessing the scalability to become global leaders.

The algorithm fatigue era: Why authenticity and surprise matter more than ever for brands

Dull brands must spend almost £10m as much on media to cut through, as per Dentsu's report.(Image source: Canva)

75% of CMOs agree that influencer marketing is a vital part of the modern media landscape. The Creator Economy continues to expand as an economic force, anticipated to generate half a trillion dollars by 2027, as per Dentsu’s report.

The unexpected gainer of the bombshell Omnicom-IPG deal

The merger, expected to close in the second half of 2025, is subject to regulatory approvals worldwide, including from the CCI, as well as shareholder votes from both companies.

At first glance, the merger seems like a distant corporate transaction. Yet its implications are set to cascade through India’s advertising landscape.