The Bombay High Court further found that the Visual Commercial (VC) aired by Apollo Tyres was “prima facie” derogatory and disparaged CEAT’s product.
Author: Indrani Bose
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ONDC to boost RMG industry | Prasar Bharati’s OTT launch date | GroupM on festive growth for TV, Digital and OOH
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Cashify appoints Ujjwal Sinha as head of marketing
Before joining Cashify, Ujjwa Sinha served as Associate Vice President of Marketing at CARS24, where he played a pivotal role in driving business growth through innovative marketing strategies.
GroupM predicts record festive growth for TV, Digital and OOH
Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.
Sam Altman steps down from safety committee as OpenAI faces scrutiny
Former researchers have accused Altman of prioritizing OpenAI’s corporate interests over genuine AI regulation.
Zupee partners with ONDC to expand reach of skill-based games
Under the agreement, Zupee is registered as a seller application on the platform, with the gaming company offering its game of Ludo, through ONDC.