After a subdued earnings performance in the first half of FY25, earnings are expected to recover in H2, driven by increased rural spending, a buoyant wedding season, and pickup in government spending.
Author: Indrani Bose
ASCI Academy launches Hindi versions of courses on responsible advertising
The ASCI Guide to Responsible Advertising enables advertisers, agencies, and marketers to align campaigns with ASCI’s self-regulatory framework, helping them avoid misleading claims, adhere to advertising codes, and balance creativity with responsibility.
Auto, telecom, retail, and e-commerce lead India’s CY24 IPO boom: Report
Automobiles emerged as a standout performer, with its contribution rising sharply from 4.1% in CY23 to 20.2% in CY24. Telecom also increased its share from 0.1% in CY23 to 12.8% in CY24, while e-commerce climbed from 1.6% to 8.2%.
IBDF elects JioStar’s Kevin Vaz as President at 25th AGM
Rajat Sharma, Gaurav Banerjee and R. Mahesh Kumar were elected as vice-presidents of the broadcasters’ body
Rs 62,045 crore digital ad market can face 25% ad budget wastage: Publicis
When CTV spend is unstructured, there is a risk of allocating funds inefficiently, resulting in a poor return on investment (ROI).
Axis Max Life’s Prashant Tripathy on expansion into rural India and rebranding with Axis Bank
“Tier 3 and beyond cities account for 43% of our policies. We’re expanding systematically by entering new cities and leveraging digital channels,” says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.
India’s Research & Insights industry hits $3.2 billion, driven by 12.6% growth in FY2024
While traditional FMCG segments face slow volume growth, demand for research from retail and e-commerce is keeping momentum strong.
AI talent boom in 2025: Prompt engineering and ethical AI governance in high demand, says report
With the rise of predictive and Immersive marketing, AI tools will analyse customer sentiment and facial cues in real time, tailoring marketing messages to resonate with target audiences at a deeper emotional level.
Netflix fined €4.75 million by Dutch regulator for privacy violations
The DPA alleges that Netflix failed to provide adequate information to its customers about how their personal data, including viewing history, payment details, email addresses, and phone numbers, was being used.
Ladakh, UP, and Bihar lead ecommerce growth: Meesho
In FY 2023-24, the company became the first horizontal e-commerce platform to generate operating cash flow of Rs 232 crores for the full year