Indrani Bose – Page 11

Sun TV Q3 Results: Ad revenue slump slashes net profit by 20%

The amalgamation was approved to create synergies between the FM radio broadcasting businesses of the two companies.

Advertisement revenue stood at ₹332.17 crore, down from ₹355.43 crore in Q3 FY24.

OpenAI’s logo redesign and new visual language: When nothingness becomes the new bold

ChatGPT app witnessed a 28% month-on-month rise in downloads in March 2025

Even though OpenAI’s rebrand aims to fix its “disjointed presentation,” sometimes this very pursuit of visual uniformity stifles creativity and limits the organic evolution of a brand’s identity.

The next global snack: Can the humble makhana conquer the world?

Superfoods often have their moment in the spotlight before they settle into everyday consumption, experts say.

Finance Minister Nirmala Sitharaman’s Union Budget proposal aims to elevate makhana to global superfood status, with plans for a Makhana Board in Bihar to boost production and marketing. Can it become the next kale or quinoa? The challenge and the opportunity is for makhana to make that leap and become the next global sensation.

DTDC enters rapid commerce, launches 2-4 hour & same-day delivery with first dark store in Bengaluru

This initiative will empower D2C brands and social commerce sellers, enabling them to provide rapid and efficient delivery services across India, as per the company.

DTDC plans to expand this service making rapid delivery options available to businesses and customers nationwide.

Two-wheeler sales jump 4.15% YoY, 27.39% MoM; urban share reaches 43.7%: FADA

Urban sales also outpaced rural on a YoY basis, growing by 4.54% compared to 3.85%. Dealers cite new model launches, marriage season demand and improved financing as key growth drivers. However, concerns about rising interest rates, rural liquidity challenges and market uncertainty still linger. (Image source: Moneycontrol)

Nearly half of dealers (46%) anticipate growth in the coming month, while 43% expect sales to stay flat and 11% foresee a dip. This blend of sentiments underscores the industry’s complex landscape—where bright spots are tempered by ongoing challenges.

Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

AI is reshaping digital advertising fast. Brands that adapt, automate, and rethink their approach will get the best results, according to experts.

Radio ad volumes surge 80% in 2024 vs. 2020; Gujarat leads with 18% share

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

Cars among the categories saw highest increase in Ad secondages with growth of 57% followed by Retail Outlets -Jewellers with 42% growth during 2024 compared to 2023, as per the TAM report.

Nestlé drives 33% e-commerce growth with rurban strategy, now 8.5% of total sales

Nestlé India standalone profit for Q4 FY25 stood at Rs 885 crore versus Rs 934 crore in Q4 FY24

Volatility in coffee and cocoa prices remains a challenge, and further price hikes may be considered if inflation persists, as per the report by Motilal Oswal.

Minimalist’s Mohit Yadav on challenging misinformation and not relying on flashy ads

Instead of chasing trends or relying on flashy ads, our marketing initiatives are rooted in science-backed information, transparency, and real consumer experiences, says Mohit Yadav, Co-Founder and CEO of Minimalist.

What’s next for Minimalist? With a fiercely loyal customer base, the inevitable question looms – Will the brand’s identity and quality evolve or perhaps even transform under HUL’s guidance?