Author: Indrani Bose

Coca-Cola witnesses double digit growth in third quarter

Growth in India and the Philippines was offset by declines in China and Indonesia.(Representative Image: Maximilian Bruck via Unsplash)

In the June quarter, the Coca-Cola Company’s India business was impacted due to unseasonal rainfall during the summers in the country, when sales of fizz-based drinks were at their peak.

ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.

Ad fraud: How AI can help detect ad fraud

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

Ad fraud includes click fraud, impression fraud, and conversion fraud. It syphons off ad budgets, tarnishing the reputation of legitimate businesses. But AI’s strengths in anomaly detection, predictive modelling, NLP, and image & video analysis offer promising solutions.

Netflix gains nearly 9 million subscribers; increases subscription price

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

In the United States, Netflix has increased the price of its premium ad-free plan by $3 per month to $22.99, while the cost for premium rose by 2 pounds to 17.99 pounds in Britain and by 2 euros to 19.99 euros in France

Anushka Sharma, Virat Kohli team up with ‘ghosts’ for Livspace campaign

According to Kartikeya Bhandari, CMO, Livspace, the real estate market has expanded with a lot of people buying homes. The importance of one’s own space has really imbibed post Covid. Post Covid, a lot of people now actually want to own their space and want to do up their space like your workstation or gym or spaces where you can do multiple things.

Kartikeya Bhandari, chief marketing officer, Livspace, shares his experience about the company’s ‘Horror with Humour’ campaign. He says as horror mixes with humour, it becomes an engaging experience for the viewers.

ASCI’s Manisha Kapoor calls out Linkedfluencers

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.

VAHDAM’s global chief marketing officer Sneha Beriwal quits

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

Professionally, Beriwal is on the lookout to advise early stage founders looking for help on brand and marketing thinking. She is also keen to speak with private equity and venture capital firms and explore how can she can use her operative skills in helping them and their portfolio companies.

Zerodha’s Nithin Kamath marks first venture into sports industry; invests in Game Theory

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Game Theory has secured $2 million from people including Nithin Kamath’s Rainmatter, Rohan Bopanna, WEH Ventures, Prequate Advisory, and notable angels, including Balakrishna Adiga.