Author: Indrani Bose

Almost one-in-five of all global mobile subscriptions will be 5G subscriptions by the end of 2023: Report

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

Smartphone subscriptions in India as a percentage of total mobile subscriptions are expected to grow from 82 percent in 2023 to 93 percent in 2029.

November Auto Sales Preview: 2-wheelers to make a comeback, passenger vehicles in slow lane

The downturn was influenced by heavy discounting and selective financing further affected by economic worries and the electoral climate.

The passenger vehicle segment will continue to see muted growth on the back of slower growth in the small car segment, while the two-wheeler wholesale segment is expected to grow 25 percent year-on-year.

Whirlpool Corporation plans to sell up to 24 percent stake in Indian arm next year

Whirlpool Corporation asserted that it continues to see India as a significant marketplace for growth and an integral part of its growth strategy and it "remains committed to expand the business with new product launches and the recently acquired Elica India business." (Image source: Moneycontrol)

On November 30, 2023, Whirlpool Corporation announced its intention to enter into one or more transactions to sell up to 24 percent of its ownership interest in Whirlpool of India Ltd in 2024, the company said in a regulatory filing, which was shared on BSE by Whirlpool of India.

Dhara launches new campaign Khaane Pe Kehna in Jammu & Kashmir

Through this campaign, Dhara aims to encourage open conversations about personal losses to keep the memories alive and make them an integral part of celebrations

Most Indian households shy away from uncomfortable conversations, creating a culture of awkward silences. The campaign navigates this challenge of addressing these silences without offending the sensibilities of the audience.

Accenture to acquire creative and digital experience agency Rabbit’s Tale

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.

Foot Locker signs long-term licensing agreement with Metro Brands and Nykaa Fashion

Under the terms of the agreements, MBL is granted exclusive rights to own and operate Foot Locker stores within India and to sell authorized merchandise in Foot Locker stores. (Representative image by Sebastien Chiron via Unsplash)

According to a report, the volume of the sneaker segment in India is projected to reach 66 million pairs by 2028.

Candidates who crack civil services will no longer be allowed to earn through ads

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

CCPA has also sent notices to 20 IAS coaching institutes for misleading ads. Recently, it also imposed a penalty of Rs 10 lakh on Byju’s for such misleading ads. Byju’s, however, disagreed with the order.

Beauty products witness a surge of 51.5 percent year-on-year in sales this Diwali

The report revealed that healthcare and nutrition are categories with greater awareness and demand, highlighting the competition among brands vying for limited space within marketplaces. (Representative Image: Christina Victoria Craft via Unsplash)

The report shared that 47 percent sales of beauty products were contributed by consumers in the 18-24 year age group.