Indrani Bose – Page 138

Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp

Bollywood actor Deepika Padukone, last seen in Singham Again, was one of the first to call out the remarks, sharing the company's statement on her Instagram stories with the caption, "And they just made it worse."

The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’

Fourteen editions later, how is NH7 Weekender working for Bacardi? Find out.

Sameeksha Uniyal started her career at Big River Radio, and went on to work across Sony Entertainment Television, Maxus and Viacom18.

NH7 Weekender acts as an activation and consumer touchpoint for Bacardi. But what impact does the experience have on the brand?

India’s SFV platforms have user base of 250 million; 2/3rd hail from tier-2 cities

India is currently looking at a 150 million strong community of mid-core/ core gamers in 2023 alone, a significant portion of which have graduated from casual gameplay.(Representative Image: Javier Martínez via Unsplash)

The leveling up of gamers from casual to mature gaming is also spurring an increase in the viewership of livestreams.

Indian Research and Insights industry reaches USD 2.9 Bn in FY2023

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Custom research and analytics have also fuelled the domestic market to grow by 12 percent.

OnePlus emerged as the No. 1 searched android smartphone brand in 2023 on Amazon India

In 2023, the flagship OnePlus 11R 5G was the best-selling android premium smartphone by volume in the >30k price segment on Amazon.in and OnePlus Nord CE 3 Lite 5G emerged to be the best-selling smartphone by volume* across all price segments.

More than 12 million OnePlus smartphones were purchased by customers via Amazon since 2014.

Castrol India’s Rohit Talwar on marketing and new campaign targeting truck drivers

Rohit Talwar, vice president and head of marketing at Castrol India, spoke to Storyboard18 about the ideology behind Pragati Ki Paathshaala on a national scale.

The lubricant company’s advertising is aimed at helping truck drivers to stay healthy and safe while spurring their entrepreneurial zeal.

Cox Media Group claims to have capability to listen to ambient conversations of consumers for targeted ads

Claims about this capability raises obvious and immediate legal concerns; intercepting communications without proper consent can violate wiretapping laws. (Representative Image: Markus Spiske via Unsplash)

The news signals that what a huge swath of the public has believed for years—that smartphones are listening to people in order to deliver ads—may finally be a reality in certain situations.

Hindustan Unilever dominates GEC ad volume in first three quarters of 2023

HUL completed the merger of GSK Consumer Healthcare with itself, and acquired Horlicks brand for India from GSK for Rs 3,045 crore, in April 2020.(Image source: Moneycontrol)

Toilet soaps category maintained its leading position, securing 9 percent of ad volumes during July-September 2023 as it did in April-June 2023.

Only 18 percent borrowers understand the data privacy guidelines: Home Credit India survey

Export competitiveness emerged as a priority, with respondents advocating for improved logistics efficiency and the continuation of interest equalization schemes to enhance India's global trade standing.

Key highlights from Home Credit India’s How India Borrows Survey 2023.

ZEE will not be able to meet the deadline to close the merger: SPNI

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Despite the initial agreement stating that Punit Goenka, MD and CEO of ZEEL, would assume the leadership of the merged entity, Sony Group Corp has been advocating for NP Singh, its India MD and CEO, to take over as the CEO of the newly formed Zee-Sony entity.