Smartphone subscriptions in India as a percentage of total mobile subscriptions are expected to grow from 82 percent in 2023 to 93 percent in 2029.
Author: Indrani Bose
Rapido comes up with “5 Nahi Toh 50” campaign to address frustration of customers
The ad campaign, featuring female protagonists, introduces Rapido Auto as the solution in a series of three ads.
November Auto Sales Preview: 2-wheelers to make a comeback, passenger vehicles in slow lane
The passenger vehicle segment will continue to see muted growth on the back of slower growth in the small car segment, while the two-wheeler wholesale segment is expected to grow 25 percent year-on-year.
Whirlpool Corporation plans to sell up to 24 percent stake in Indian arm next year
On November 30, 2023, Whirlpool Corporation announced its intention to enter into one or more transactions to sell up to 24 percent of its ownership interest in Whirlpool of India Ltd in 2024, the company said in a regulatory filing, which was shared on BSE by Whirlpool of India.
Dhara launches new campaign Khaane Pe Kehna in Jammu & Kashmir
Most Indian households shy away from uncomfortable conversations, creating a culture of awkward silences. The campaign navigates this challenge of addressing these silences without offending the sensibilities of the audience.
Accenture to acquire creative and digital experience agency Rabbit’s Tale
The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.
Foot Locker signs long-term licensing agreement with Metro Brands and Nykaa Fashion
According to a report, the volume of the sneaker segment in India is projected to reach 66 million pairs by 2028.
Candidates who crack civil services will no longer be allowed to earn through ads
CCPA has also sent notices to 20 IAS coaching institutes for misleading ads. Recently, it also imposed a penalty of Rs 10 lakh on Byju’s for such misleading ads. Byju’s, however, disagreed with the order.
Meta updates policies on political ads; advertisers to disclose use of AI in images and videos
The rise of AI as a way to supercharge the creation of misleading ads presents a new issue for the social networking giant, which laid off large swaths of its trust-and-safety team as part of its cost-cutting efforts this year.
Beauty products witness a surge of 51.5 percent year-on-year in sales this Diwali
The report shared that 47 percent sales of beauty products were contributed by consumers in the 18-24 year age group.