Indrani Bose – Page 137

Rahul Dravid surpasses SRK in cricket World Cup ’23 endorsements

Rahul Dravid, Team India's coach, dominated the endorsement landscape in ICC Men's Cricket World Cup 2023, leading both the overall and sports celebrity rankings. (Image source: Moneycontrol)

As per a recent TAM Sports report, sports personalities secured the maximum endorsements in the ICC Cricket World Cup 2023.

American Premier League to be live streamed on Jio Cinema

All teams will play each other once in the round robin format and then top four teams will make it to the semis. (Representative image by Alessandro Bogliari via Unsplash)

The APL is sanctioned by the ICC and USA cricket board, and will be streamed live on the OTT platform, Jio Cinema at 8:00 PM IST every day of the league.

BCCI plans to launch a Tier-2 white ball tournament ‘similar’ to IPL

The BCCI is considering the T10 format for the Tier-2 cricket league, acknowledging the role the shortest version of the game could play in driving the popularity of the sport.(Image sourced via X - @bcci)

BCCI secretary Jay Shah is working on a blueprint for the proposed league, and stakeholders, including potential sponsors, are giving a big thumbs up to the idea.

GOZOOP partners with digital marketing agency Puretech Digital to solidify media performance

Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)

GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront.

Women now a big part of Pernod Ricard’s consumer base: CMO Kartik Mohindra

Kartik Mohindra, CMO, Pernod Ricard India

According to the IWSR 2022 report, India is now the number one market globally for whisky, rum, and brandy.

Karnataka elections to the IPL: Here’s what trended on ShareChat in 2023

As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success.

Regional festivals like Ganesh Chaturthi, and Shivaji Jayanti also garnered significant attention with huge numbers of user-generated content like images, videos, gifs, carousels, and texts being shared.

Indians will take more short breaks and weekend getaways within the country: Agoda’s Krishna Rathi

Krishna Rathi, country director, India, Sri Lanka and Maldives, Agoda

According to the country director, India, Sri Lanka and Maldives at the online travel agency, Indians’ international travel choices in 2024 will be influenced by the availability of direct flights and visa policies

Diageo’s Shweta Jain: “Seeing unprecedented horizontal growth”

Shweta Jain has also worked in companies like ShopsClues, Pernod Ricard India, Ogilvy, McCann Worldgroup, Gillette India, Rediffusion DY&R.

Shweta Jain, chief business officer, Luxury, Reserve & Craft, India & South Asia, Diageo, talks about Don Julio, the tequila category, young affluence in India, and the growth of the alcohol beverage industry in India.

Mansion House Flandy’s new campaign recognises youthfulness as a state of mind

The campaign by Mansion House Flandy encourages people to live in the present moment.

The ‘Welcome the Now’ campaign is about creating a movement that encourages people to live in the present moment and foster connections, especially between generations.

With SFA Championships on JioCinema, school sporting competitions will make way to digital and television

In a final notice, issued to MSOs on January 1, 2024 are urged to furnish necessary details and change their status by January 31, 2024.

With the broadcast of SFA Championships, schools across the country will be able to recognize the sporting potential that their athletes can further harness