Indrani Bose – Page 136

Non-human -AI generated-influencers already generating more than Rs 80,000 per post: Paytm’s Vijay Shekhar Sharma

The highlight this year will be the ‘Heroes of Progress’ reception on Jan. 17 to honor WEF Global Shapers who are making significant contributions to the fields of environment, women’s empowerment, art and sustainability. (Representational image by Jezael Mengoza via Unsplash)(Representational image by Jezael Mengoza via Unsplash)

Vijay Shekhar Sharma’s comments on artificial intelligence (AI) affecting human jobs come days after Paytm laid off more than 1,000 employees following the implementation of AI technology to improve efficiency.

SOGI onboards former MIB secretary Yashvardhan Sinha and tech policy lawyer Shivani Jha

Yashvardhan Sinha (left) and Shivani Jha (right)

With a diplomatic career spanning over 37 years, Yashvardhan Sinha brings invaluable insights from his roles as India’s High Commissioner in the UK and Sri Lanka, Ambassador in Venezuela, and Consul General of India in Dubai.

December auto sales preview: Two-wheeler sales expected to surge 30 percent; Bajaj Auto, TVS likely top performers

Bajaj Auto has registered only a 2 percent increase in vehicle sales (both two-wheelers and CVs) at 4.79 lakh in Oct 2024

Bajaj Auto’s total sales are likely to have risen 25 percent to 3.51 lakh units and TVS auto sales may have increased by 30 percent to 3.14 lakh units in December.

Cadbury 5 Star and Ogilvy India launch “Do Nothing” campaign

A still from the ad

The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it

Jio-Bp’s Rs100 crore media account now with Vibrant Media

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Vibrant Media will handle Jio-bp’s media duties.

We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment Cluster at Viacom18

In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.

Zerodha’s Nithin Kamath acknowledges father’s role in Kamath brothers’ journey

Brothers Nithin and Nikhil Kamath founded discount brokerage Zerodha in 2010 and went on to disrupt the brokerage market in India.

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.

X (formerly Twitter) becomes leading publisher with 44 percent share of impressions; Youtube secures second position

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Cars record 133 percent growth in July-September 2023 compared to April-June 2023.

Godrej Locks aims to increase its revenue in the digital locks market by 10 percent in 2024

Currently, digital locks make 4 percent of revenue share and the business unit aims to grow it to nearly 20 percent in the next 3 years. (Image source: Moneycontrol)

In a recent report- ‘Live Safe, Live Free’, commissioned by Godrej Locks, it was identified that over 2/3rd of the respondents already use smart locks for the safety of their homes.