Author: Indrani Bose

AI for all: Creating a safe haven for women

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

Reports from Harvard Business Review have raised an alarming truth: AI can perpetuate gender biases, reflecting our own societal prejudices.

D2C market bustles after Mamaearth IPO blows the lid off untapped potential

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

The D2C sector is abuzz with potential IPOs, with notable companies like FirstCry and Lenskart preparing to go public.

KRAFTON mobile, sales pick up 26 percent QoQ and 9 percent YoY

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

In India, hosting large-scale Esports competitions and providing localized content helped sales and traffic return to the previous levels while the game has further solidified its position as the most popular game in the Indian market with the steady inflow of new users.

Polycab partners with Posterscope India to launch its latest campaign

Nilesh Malani, Executive President and Chief Marketing Officer, Polycab India (left) and Imtiyaz Vilatra, MD, Posterscope India (right)

In order to further strengthen the brand’s presence, Posterscope, an OOH (Out-of-Home) specialist agency from Dentsu India, used a combination of traditional and modern digital media at premium inventory and specifically picked high-impact locations.

MakeMyTrip brings back ambassadors Ranveer Singh and Alia Bhatt in new campaign

The campaign brings back its ambassadors, Alia Bhatt and Ranveer Singh, revealing the depth of room-specific information available on MakeMyTrip. These films also highlight offers for first-time users, aligning with the timing for those planning their year-end travels.

Confronting the usual challenges travellers encounter when booking hotels online, such as insufficient room details and overpriced hotel bookings, MakeMyTrip’s latest spots aim to provide a solution and a revelation.

22 percent spike in ad volumes per match compared to ICC World Cup 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

As per TAM, Vini Product, Mahindra & Mahindra, FX Mart, Coca Cola India and Hindustan Unilever were top advertisers in the first month of World Cup this year.

Consumer groups object to TRAI’s proposed changes for consumer organisation registration

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

According to TRAI, the proposed amendment would enable the authority to register capable consumer organisations having wider reach.

Sabre GDS to distribute Air India’s domestic flight content to Indian travel agencies  

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Earlier this year, the two companies signed a new distribution deal that provided travel buyers globally with access to Air India content through Sabre’s travel marketplace.