The categories of desk computing, mobile computing, and media tablets underwent fluctuations in volume, value, and ASP over the specified period, highlighting the inherent dynamism within these segments of the consumer electronics market.
Author: Indrani Bose
Investographer1 runs illegal advisory, uses MS Dhoni’s image to promote brand
It has social media handles and a paid group through which it offer advisory services without Sebi registration.
The Big Wedding Binge Effect | Bottomline
The bumper wedding season this year promises to rub-off positively on a host of sectors. Here’s a look at what it spells.
Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp
The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’
Fourteen editions later, how is NH7 Weekender working for Bacardi? Find out.
NH7 Weekender acts as an activation and consumer touchpoint for Bacardi. But what impact does the experience have on the brand?
India’s SFV platforms have user base of 250 million; 2/3rd hail from tier-2 cities
The leveling up of gamers from casual to mature gaming is also spurring an increase in the viewership of livestreams.
Indian Research and Insights industry reaches USD 2.9 Bn in FY2023
Custom research and analytics have also fuelled the domestic market to grow by 12 percent.
OnePlus emerged as the No. 1 searched android smartphone brand in 2023 on Amazon India
More than 12 million OnePlus smartphones were purchased by customers via Amazon since 2014.
Castrol India’s Rohit Talwar on marketing and new campaign targeting truck drivers
The lubricant company’s advertising is aimed at helping truck drivers to stay healthy and safe while spurring their entrepreneurial zeal.
Cox Media Group claims to have capability to listen to ambient conversations of consumers for targeted ads
The news signals that what a huge swath of the public has believed for years—that smartphones are listening to people in order to deliver ads—may finally be a reality in certain situations.