Indrani Bose – Page 134

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.

X (formerly Twitter) becomes leading publisher with 44 percent share of impressions; Youtube secures second position

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Cars record 133 percent growth in July-September 2023 compared to April-June 2023.

Godrej Locks aims to increase its revenue in the digital locks market by 10 percent in 2024

Currently, digital locks make 4 percent of revenue share and the business unit aims to grow it to nearly 20 percent in the next 3 years. (Image source: Moneycontrol)

In a recent report- ‘Live Safe, Live Free’, commissioned by Godrej Locks, it was identified that over 2/3rd of the respondents already use smart locks for the safety of their homes.

Mumbai logs in most late-night trips booked on Uber in 2023, beating Delhi

The travel month of December has seen the highest number of rides being booked in a single month, with Durga Puja and the Christmas weekend being the most popular days in terms of number of trips booked. (Image source: Moneycontrol)

Residents of Delhi NCR used Uber for their work commute the most among all cities, and had the highest number of office-hour trips booked.

Prasar Bharati enters MoU with Radio Televisyen Malaysia

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

This partnership is aimed to promote cooperation in public broadcasting in the field of radio and television.

2024 to witness rise of Gen AI skills, programming languages and cybersecurity

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Majority of GenZ employees prefer their workplaces to have flexible work arrangements (38 percent), purpose-driven work (23 percent), and technology-driven environments (18 percent).

Digital marketing trends to watch out for in 2024

In 2024, we are going to see Augmented Reality (AR) continuing to shape marketing strategies, with marketers capitalising on opportunities to blend the digital and the real world. (Image by Lucrezia Carnelos via Unsplash)

Artificial Intelligence can assist with 45-50 percent of the job, but human-written content will be essential for impact, connection, and conversion.

“2024 heralds the dawn of customer experience,” Cheil India’s Sanjeev Jasani

Sanjeev Jasani, chief operating officer (COO), Cheil India

AI will not be able to replace human essence, as the latter brings creativity, empathy, and cultural understanding, says the COO of the advertising agency.

From camels to Deepika Padukone: Bisleri’s brand ambassadors baffle and amaze

Tushar Malhotra, Director of Sales & Marketing, Bisleri

Bisleri’s Tushar Malhotra discusses the new marketing campaign, sports marketing strategy, premiumisation, and more.

66 percent of CEOs in India consider AI as a top investment priority for their organisation

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

Despite ongoing economic uncertainty, generative AI remains a crucial investment for CEOs both in India and globally who are looking to stay ahead of the curve.