Brothers Nithin and Nikhil Kamath founded discount brokerage Zerodha in 2010 and went on to disrupt the brokerage market in India.
Author: Indrani Bose
Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor
Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.
X (formerly Twitter) becomes leading publisher with 44 percent share of impressions; Youtube secures second position
Cars record 133 percent growth in July-September 2023 compared to April-June 2023.
Godrej Locks aims to increase its revenue in the digital locks market by 10 percent in 2024
In a recent report- ‘Live Safe, Live Free’, commissioned by Godrej Locks, it was identified that over 2/3rd of the respondents already use smart locks for the safety of their homes.
Mumbai logs in most late-night trips booked on Uber in 2023, beating Delhi
Residents of Delhi NCR used Uber for their work commute the most among all cities, and had the highest number of office-hour trips booked.
Prasar Bharati enters MoU with Radio Televisyen Malaysia
This partnership is aimed to promote cooperation in public broadcasting in the field of radio and television.
2024 to witness rise of Gen AI skills, programming languages and cybersecurity
Majority of GenZ employees prefer their workplaces to have flexible work arrangements (38 percent), purpose-driven work (23 percent), and technology-driven environments (18 percent).
Digital marketing trends to watch out for in 2024
Artificial Intelligence can assist with 45-50 percent of the job, but human-written content will be essential for impact, connection, and conversion.
“2024 heralds the dawn of customer experience,” Cheil India’s Sanjeev Jasani
AI will not be able to replace human essence, as the latter brings creativity, empathy, and cultural understanding, says the COO of the advertising agency.
From camels to Deepika Padukone: Bisleri’s brand ambassadors baffle and amaze
Bisleri’s Tushar Malhotra discusses the new marketing campaign, sports marketing strategy, premiumisation, and more.