Indrani Bose – Page 134

Dabur family under scanner in the Mahadev App case

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

The Burman family said the FIR was an “arm-twisting” attempt that comes at a time when the Burman family is in the process of acquiring Religare Enterprises.

Virat Kohli breaks Sachin Tendulkar’s records on and off the cricket pitch

Virat Kohli (left, image by @ICC via Twitter), Sachin Tendulkar (right, image via Moneycontrol)

Find out which other record of Sachin Tendulkar’s, Virat Kohli broke.

Ethical Marketing in edtech – The balance of profit and purpose

Trouble begins when the makers and marketers of one kind of product start trying to build stories that cater to a people that aren’t meant to be your customers in the first place. And trouble grows when those customers sooner or later discover that your product’s ecosystem is built around a foundation they don’t subscribe to. Do this enough times and trouble really explodes. (Representative image by Melanie Deziel via Unsplash)

Telling potential and existing customers a story that’s not authentic to your purpose is a fool’s errand, because there’s no way to back it with the credibility that comes with all the interventions and avenues one has (hopefully) built in the service of said purpose.

Not just cricket: IPL team RCB looks to position itself on a different pitch

In an exclusive interview with Storyboard18, he spoke about the commercial success of brand RCB, elevating the franchise beyond the realm of cricket, and more.

Rajesh V Menon, vice president and head of RCB, said that with overseas money on tap, Indian sports have gained significant traction.

ICC Men’s Cricket World Cup 2023 sees 19 percent surge in ad volumes: TAM

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Leading advertisers of the season till date are Vini Product, FX Mart, Mahindra & Mahindra, Coca Cola India, and Hindustan Unilever.

ACKO ropes in actor R Madhavan as its brand ambassador

Bharti AXA Life Insurance hires 1,000 employees

Madhavan will work with the ACKO team to create content that will demystify the nuances of insurance and empower consumers to make informed decisions.

Decoding Haier’s marketing strategies during the World Cup and festive season

NS Satish, president, Haier Appliances India

NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.

Mahadev Betting App: Fresh scandal linked to cricket match-fixing

The complaint on the match-fixing racket indicates that the cricket matches were “manipulated” by the syndicate. Out of 32 names, at least five are Chandrakar’s known associates said to have been operating from multiple parts the country and the Middle East to “fix” matches.

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

Indigo partners with Mokobara to launch premium luggage collection for modern Indian jetsetters

The collaboration marks a milestone for both brands as they combine their expertise to cater to the evolving needs of modern travellers. (Image by indigo.6e via Instagram)

The collection, titled Moko 6E, features two suitcases—a check-in bag, and carry-on or cabin bag—in the signature IndiGo blue and comes with an ‘unbreakable’ German Polycarbonate hardshell.