Indrani Bose – Page 133

Keyword blocklists prevent brands from reaching more audiences; impacts efforts to be more inclusive

keyword exclusion lists can block potential positive brand perceptions. (Representational image via Unsplash)

Keyword blocking also prevents advertisers from reaching an engaged and diverse audiences by using an outdated approach.

Social media to runway: Louis Vuitton hires 13-year-old intern

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

Luxury fashion brand Louis Vuitton spotted Milan’s sketches that went viral on social media.

Electric vehicle sales zooms 49 percent to 1.52 million units in 2023

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

Latest report from the Federation of Automobile Dealers’ Association (FADA) indicates EV sales rose 114.16 percent year-on-year to 5,673 units in 2023 compared to 2,649 vehicles in the preceding year.

Amazon acquired livestreaming platform Twitch set to layoff at least 500 employees

In December, Twitch Chief Executive Officer Dan Clancy said the company would cease operations in South Korea, where the costs are “prohibitively expensive," according to a blog post he wrote. (Image source: CNBCTV18)

In 2023, several top executives announced their departures, including Twitch’s chief product officer, chief customer officer and chief content officer. Twitch also lost its chief revenue officer, who worked on Twitch from within Amazon’s Ads unit.

Ashneer Grover subtly calls out Ranveer Singh over Lakshadweep post amid ongoing India-Maldives tensions

The incident came amid escalating tensions between India and the Maldives, sparked by derogatory remarks made by certain ministers from the island nation directed at Prime Minister Narendra Modi. (Image source: Moneycontrol)

The actor had earlier shared a social media post extending support for Lakshadweep tourism, but the accompanying picture however was of the Maldives and not Lakshadweep.

Dream11 appointed as the official ‘Fantasy Sports Partner’ for Betway

India being a key strategic market, with six Indian Premier League (IPL) teams also owning teams in the SA20, the partnership with Dream11 unlocks an opportunity to connect with millions of cricket fans across the subcontinent.

This partnership with Dream11 marks a milestone in bringing together South Africa’s premier T20 tournament with the passion of cricket fans in India.

Amazon India’s Anirban Roy to join Swiggy Instamart as vice president

Anirban Roy started his career at Infosys and worked with companies like ITC and PepsiCo. (Image via LinkedIn)

Prior to this, he was Amazon India’s performance marketing head.

GroupM collaborates with Amazon Ads; new marketing cloud framework in works

The co-developed framework allows GroupM Nexus’ team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. (Representative image: Vardan Papikyan via Unsplash)

The custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Zee defaults on $200 million payment to Disney amidst the Sony-Zee merger uncertainty

The failure to fulfil the payment obligation to the Disney unit adds a new layer of complexity for Zee, potentially leading to legal complications (Representational image via Unsplash)

Disney has reportedly sought clarification from Zee regarding the skipped payment.

Cipla forays into next phase of Tuffles campaign with Shankar Mahadevan

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

With the aim of spreading the Tuffies mission nationwide, the new song will be part of the Cipla’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels.