Indrani Bose – Page 133

Transactions through UPI platform crossed the 100 billion-mark in 2023: NPCI

This move is expected to provide a quicker and smoother digital transaction experience, benefiting a diverse range of individuals and enhancing digital connectivity between the countries. (Image source: Moneycontrol)

During August 2023, UPI had crossed 10 billion transactions a month for the first time and continued to do so in the following months. In December, UPI recorded 12 billion transactions with a cumulative value of Rs 18.23 lakh crore.

L’Oreal India plans to become a €1 billion company in 3-5 years in India

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

L’Oreal India managing director speaks exclusively to Storyboard18’s editor Delshad Irani, about the beauty juggernaut’s growth strategies.

Non-human -AI generated-influencers already generating more than Rs 80,000 per post: Paytm’s Vijay Shekhar Sharma

The highlight this year will be the ‘Heroes of Progress’ reception on Jan. 17 to honor WEF Global Shapers who are making significant contributions to the fields of environment, women’s empowerment, art and sustainability. (Representational image by Jezael Mengoza via Unsplash)(Representational image by Jezael Mengoza via Unsplash)

Vijay Shekhar Sharma’s comments on artificial intelligence (AI) affecting human jobs come days after Paytm laid off more than 1,000 employees following the implementation of AI technology to improve efficiency.

SOGI onboards former MIB secretary Yashvardhan Sinha and tech policy lawyer Shivani Jha

Yashvardhan Sinha (left) and Shivani Jha (right)

With a diplomatic career spanning over 37 years, Yashvardhan Sinha brings invaluable insights from his roles as India’s High Commissioner in the UK and Sri Lanka, Ambassador in Venezuela, and Consul General of India in Dubai.

December auto sales preview: Two-wheeler sales expected to surge 30 percent; Bajaj Auto, TVS likely top performers

Bajaj Auto has registered only a 2 percent increase in vehicle sales (both two-wheelers and CVs) at 4.79 lakh in Oct 2024

Bajaj Auto’s total sales are likely to have risen 25 percent to 3.51 lakh units and TVS auto sales may have increased by 30 percent to 3.14 lakh units in December.

Cadbury 5 Star and Ogilvy India launch “Do Nothing” campaign

A still from the ad

The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it

Jio-Bp’s Rs100 crore media account now with Vibrant Media

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Vibrant Media will handle Jio-bp’s media duties.

We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment Cluster at Viacom18

In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.

Zerodha’s Nithin Kamath acknowledges father’s role in Kamath brothers’ journey

Brothers Nithin and Nikhil Kamath founded discount brokerage Zerodha in 2010 and went on to disrupt the brokerage market in India.

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.