In this role, Vaidya will partner with dentsu’s business teams across South Asia to orchestrate the financial strategy and steer the finance function.
Author: Indrani Bose
MiQ acquires French media governance MarTech company Grasp
This marks MiQ’s third financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.
ASCI urges brands and influencers to be transparent after Orry’s post with CRED violated social media influencer rules
Manisha Kapoor, CEO and secretary general of ASCI thanked vigilant consumers and the media for calling out non disclosures.
Subway India ends exclusive deal PepsiCo; partners with rival Coca-Cola
All 570-plus Subway stores in India will now sell only Coca-Cola’s soft drinks, juices, coffee, tea and water.
IT Minister Ashwini Vaishnaw: 99.2 per cent of mobiles ‘Made in India’
The growth of the mobile sector has strengthened the domestic manufacturing ecosystem and reduced India’s dependence on foreign imports.
Press Council of India sends notices to editors of multiple newspapers for “camouflaged” advertisement
The elections in Rajasthan will be held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3.
Fire-Boltt emerged as the market leader, at 28 percent share, followed by Noise and boAt
New players like Fastrack and beatXP shipped high volumes and took away market share from the top three players. The share of domestic manufacturing reached the highest ever at 82 percent compared to 4 percent a year ago.
69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study
Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.
Unravelling the packaged food marketing space with ITC Foods
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Foods, on the festival season, why it did not advertise in the World Cup, genAI and more.
Diwali trends: 137 percent rise in dietician consultancy services and 42 percent increase in sales of fitness equipment
Diwali also became the festival of flights with a 2x increase in spends on flight tickets and a 35 percent increase in spend on holiday accommodations.