Author: Indrani Bose

How Panasonic Life Solutions is ‘loading and lighting’ it right for World Cup & festive season

According to Sunil Narula, The electrical equipment category has been buoyant over the last couple of years, and it has also connected to where the country is progressing, especially in terms of the overall increase in demand for real estate. The initiatives taken by the government in terms of housing for the lowest strata of the country has helped.

Sunil Narula, senior vice president, marketing and sales, Panasonic, shares his insights on influencer marketing strategy, customer trends, market needs and more.

Tim Cook on why Apple launches new iPhones every year

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

Addressing Apple’s environmental initiatives, Cook shared that Apple’s aim is to be copied in this regard.

India records highest ever passenger vehicles sales in September quarter, shows SIAM data

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (Image sourced from CNBC)(Image sourced from CNBC)

India’s passenger vehicle sales rose to 10.74 lakh in the July to September quarter, the highest ever in a quarter, from 10.26 lakh in the corresponding quarter the previous fiscal, SIAM data shows.

Madras High Court to rule on Google Play service fee dispute

P. Chidambaram, Sriram Panchu, Satish Parasaran and Srinath Sridevan are some of the senior counsels representing the litigants against Google. Alphabet Inc, is being defended by senior counsel P.S. Raman and Sajan Poovayya.

Allegations by the litigants claim that Google, leveraging its dominant market position, enforces ‘unconscionable and arbitrary’ conditions.

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.

Why Zerodha’s Nikhil Kamath avoids Hermes and Louis Vuitton

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent.

According to Kamath, brands like Hermes and Louis Vuitton play the customer. Their entire marketing strategy seems to be to offend and get some kind of a reaction out of you and then buy from them.