Indrani Bose – Page 140

Cadbury 5 Star and Ogilvy India launch “Do Nothing” campaign

A still from the ad

The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it

Jio-Bp’s Rs100 crore media account now with Vibrant Media

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Vibrant Media will handle Jio-bp’s media duties.

We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment Cluster at Viacom18

In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.

Zerodha’s Nithin Kamath acknowledges father’s role in Kamath brothers’ journey

Brothers Nithin and Nikhil Kamath founded discount brokerage Zerodha in 2010 and went on to disrupt the brokerage market in India.

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.

X (formerly Twitter) becomes leading publisher with 44 percent share of impressions; Youtube secures second position

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Cars record 133 percent growth in July-September 2023 compared to April-June 2023.

Godrej Locks aims to increase its revenue in the digital locks market by 10 percent in 2024

Currently, digital locks make 4 percent of revenue share and the business unit aims to grow it to nearly 20 percent in the next 3 years. (Image source: Moneycontrol)

In a recent report- ‘Live Safe, Live Free’, commissioned by Godrej Locks, it was identified that over 2/3rd of the respondents already use smart locks for the safety of their homes.

Mumbai logs in most late-night trips booked on Uber in 2023, beating Delhi

The travel month of December has seen the highest number of rides being booked in a single month, with Durga Puja and the Christmas weekend being the most popular days in terms of number of trips booked. (Image source: Moneycontrol)

Residents of Delhi NCR used Uber for their work commute the most among all cities, and had the highest number of office-hour trips booked.

Prasar Bharati enters MoU with Radio Televisyen Malaysia

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

This partnership is aimed to promote cooperation in public broadcasting in the field of radio and television.

2024 to witness rise of Gen AI skills, programming languages and cybersecurity

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Majority of GenZ employees prefer their workplaces to have flexible work arrangements (38 percent), purpose-driven work (23 percent), and technology-driven environments (18 percent).