Author: Indrani Bose

ASCI urges brands and influencers to be transparent after Orry’s post with CRED violated social media influencer rules

The absence of disclaimers on Orry’s video (has been rectified now) was noteworthy as it violates Advertising Standards Council of India's (ASCI) social media influencer rules. (Image sourced via Instagram - @orry1)

Manisha Kapoor, CEO and secretary general of ASCI thanked vigilant consumers and the media for calling out non disclosures.

Subway India ends exclusive deal PepsiCo; partners with rival Coca-Cola

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

All 570-plus Subway stores in India will now sell only Coca-Cola’s soft drinks, juices, coffee, tea and water.

IT Minister Ashwini Vaishnaw: 99.2 per cent of mobiles ‘Made in India’

Ministry of Info & Broadcasting and MeitY have pushed for the ethical use of Artificial Intelligence (AI) in media and technology sectors, as concerns about misinformation, deep fakes, and biased algorithms continue to emerge.

The growth of the mobile sector has strengthened the domestic manufacturing ecosystem and reduced India’s dependence on foreign imports.

Press Council of India sends notices to editors of multiple newspapers for “camouflaged” advertisement

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

The elections in Rajasthan will be held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3.

Fire-Boltt emerged as the market leader, at 28 percent share, followed by Noise and boAt

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

New players like Fastrack and beatXP shipped high volumes and took away market share from the top three players. The share of domestic manufacturing reached the highest ever at 82 percent compared to 4 percent a year ago.

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.

Festive trend: 49 percent surge in online sales, 35 percent rise in traffic, 22 percent increase in conversion rates

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

73 percent of Indian shoppers answered that they typically shop online around Black Friday and 92 percent answered they sometimes purchase from online stores that they usually don’t purchase from on Black Friday.