Author: Indrani Bose

Apple tops list of Best Global Brands for Apple remains; Microsoft sees highest brand value rise

The rate of growth in the overall brand value of the table slowed sharply after last year's significant increase - rising 5.7 percent this year compared to last year's 16 percent increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022). (Representative Image: Congy Yuan via Unsplash)

Apple became the first brand to cross half a trillion USD in brand value. Highlights from Interbrand’s Best Global Brands 2023.

Dentsu appoints Sujit Vaidya as chief financial officer for South Asia

Sujit Vaidya brings over 30 years of experience as a certified Chartered Accountant, having previously served as CFO for Mahindra Holidays & Resorts India and Disney in India.

In this role, Vaidya will partner with dentsu’s business teams across South Asia to orchestrate the financial strategy and steer the finance function.

MiQ acquires French media governance MarTech company Grasp

Grasp will introduce a new route to partner with MiQ across all markets. The company will continue to operate as an independent business unit under MiQ’s ownership and will retain its current brand. There will be no change to either company’s organizational structure. (Representative Image: Tim Mossholder via Unsplash)

This marks MiQ’s third financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

ASCI urges brands and influencers to be transparent after Orry’s post with CRED violated social media influencer rules

The absence of disclaimers on Orry’s video (has been rectified now) was noteworthy as it violates Advertising Standards Council of India's (ASCI) social media influencer rules. (Image sourced via Instagram - @orry1)

Manisha Kapoor, CEO and secretary general of ASCI thanked vigilant consumers and the media for calling out non disclosures.

Subway India ends exclusive deal PepsiCo; partners with rival Coca-Cola

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

All 570-plus Subway stores in India will now sell only Coca-Cola’s soft drinks, juices, coffee, tea and water.

IT Minister Ashwini Vaishnaw: 99.2 per cent of mobiles ‘Made in India’

Ministry of Info & Broadcasting and MeitY have pushed for the ethical use of Artificial Intelligence (AI) in media and technology sectors, as concerns about misinformation, deep fakes, and biased algorithms continue to emerge.

The growth of the mobile sector has strengthened the domestic manufacturing ecosystem and reduced India’s dependence on foreign imports.

Press Council of India sends notices to editors of multiple newspapers for “camouflaged” advertisement

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

The elections in Rajasthan will be held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3.

Fire-Boltt emerged as the market leader, at 28 percent share, followed by Noise and boAt

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

New players like Fastrack and beatXP shipped high volumes and took away market share from the top three players. The share of domestic manufacturing reached the highest ever at 82 percent compared to 4 percent a year ago.

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.