Indrani Bose – Page 141

Press Council of India sends notices to editors of multiple newspapers for “camouflaged” advertisement

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

The elections in Rajasthan will be held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3.

Fire-Boltt emerged as the market leader, at 28 percent share, followed by Noise and boAt

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

New players like Fastrack and beatXP shipped high volumes and took away market share from the top three players. The share of domestic manufacturing reached the highest ever at 82 percent compared to 4 percent a year ago.

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.

Unravelling the packaged food marketing space with ITC Foods

Shuvadip Banerjee, CDMO, ITC Ltd

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Foods, on the festival season, why it did not advertise in the World Cup, genAI and more.

Diwali trends: 137 percent rise in dietician consultancy services and 42 percent increase in sales of fitness equipment

This festive season recorded a 40 percent increase in dining out experiences. (Image by Louis Hansel via Unsplash)

Diwali also became the festival of flights with a 2x increase in spends on flight tickets and a 35 percent increase in spend on holiday accommodations.

Festive trend: 49 percent surge in online sales, 35 percent rise in traffic, 22 percent increase in conversion rates

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

73 percent of Indian shoppers answered that they typically shop online around Black Friday and 92 percent answered they sometimes purchase from online stores that they usually don’t purchase from on Black Friday.

69 percent Gen Zers think dating standards need refreshing to fit a more modern and diverse society

The new warnings are classified into three categories: authenticity, respectfulness, and inclusiveness. (Image by Mika Baumeister via Unsplash)

71 percent of Gen Zs across India said it’s very important that they’re aligned on values with the person they’re dating

Mercedes and Audi dispatch record units this festive season

The growth is further supported by better road infrastructure pan India, cities are being linked by expressways which coupled with high aspirations is driving demand from tier 2's and beyond.(Representative Image: Ruffa Jane Reyes via Unsplash)

The Indian luxury car market was valued at $1.06 billion in 2021 and is expected to reach over $1.54 billion by 2027, registering a CAGR of more than 6.4 percent during the forecast period 2022-2027.

Microsoft’s Satya Nadella “plays 4D chess” says Unacademy’s Gaurav Munjal reacting to OpenAI-Sam Altman saga

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

Microsoft is OpenAI’s biggest investor, betting over $13 billion dollars so far on the ChatGPT developer.

MIB: ‘Good idea’ to include questions about TV-setups in National Census – Exclusive

“In the past questions like whether a household had a radio or not were asked but considering the evolving landscape, it may be beneficial to ask more about TV setups—whether it's a satellite connection, direct-to-home (DTH) connection, or a free dish connection. This is a valuable suggestion,” Apurva Chandra said. (Representational image by Annie Spratt via Unsplash)

MIB secretary Apurva Chandra told Storyboard18 that it would be a good idea to incorporate TV-setup related questions in the upcoming National Census.