Imran Fazal – Page 6 – storyboard18

Tamil Nadu’s online gaming rules to float next month

The TNOGA, established last year, has recommended that online gaming be prohibited between midnight and 5 a.m., with a daily play limit of four hours and each session restricted to two hours.

Stakeholders demand that video games should also be regulated by Tamil Nadu Online Gaming Authority (TNOGA) and be given equal treatment as Real Money Gaming

Omnicom’s OMG wins media mandate of Tata Motors’ passenger vehicles business

The automobile giant initiated the pitch earlier this year, as previously reported by Storyboard18 exclusively.

Industry sources have confirmed to Storyboard18 that OMG has won the entire media mandate for Tata Motors PVs.

Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH

IRTH, pronounced as “Arth” (meaning), is planning an aggressive expansion across India with exclusive brand outlets.

IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division projects revenue of ₹1,000 cr by 2027

TV-As-A-Service: How Streambox Media’s Dor plans to redefine content consumption

Founded by Anuj Gandhi, Streambox Media is backed by Micromax Informatics, Zerodha co-founder Nikhil Kamath, and Stride Ventures.

The homegrown media tech company is also planning to expand its services in Far East countries such as Malaysia, Singapore, Philippines and Indonesia.

Marathon sponsorships surge by 15%, brands drive engagement

TMM’s sponsors include Tata Sons, TCS, IDFC First Bank, Tata.ev, Asics, Bisleri, Vida, Fast&Up, and Vedanta.

The Tata Mumbai Marathon (TMM) is expected to generate revenue of Rs 60 crore from brand sponsorship in its upcoming event in January 2025.

FM Radio phase III: Govt approves one-time relaxation for provisional empanelment

During the provisional empanelment period, the base rate applicable to Private FM Radio stations for which no IRS (Indian Readership Survey) data is available will be applied.

The Ministry of Information and Broadcasting is also considering extending the deadline for applications and giving more time for the e-auctions for the allotment of 730 channels across 234 uncovered cities under the third batch of FM Phase-III radio channels.

Misleading advertisements plague video gaming industry, ASCI to probe

According to research by Newzoo, 72% of individuals aged 35-54 and 46% of those aged 55 and older play video games at least once a week.

Despite gaming’s 3.4 billion audience and significant cultural impact, in-game advertising investment remains slow.

Massive disruption in US media industry, Comcast to spin off cable channels

The majority of NBCUniversal, including the NBC broadcast network, its movie studio, and theme parks, will remain under Comcast’s ownership.

Comcast announced that the new entity will include USA Network, CNBC, MSNBC, Oxygen, E!, SYFY, and the Golf Channel, along with several “complementary digital assets” such as Fandango, Rotten Tomatoes, GolfNow, and SportsEngine.

MIB launches India Cine Hub portal for filming permissions; Prasar Bharati’s new OTT Waves offers interactive games

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

The ICH portal, previously known as the Film Facilitation Office, allows producers and directors to apply for financial incentives and provides online payment processing. The portal now supports applications for filming at railway stations, on trains, and at Archaeological Survey of India (ASI) sites.