CCI to issue notices to India’s top advertisers over media transactions

The Competition Commission of India (CCI) has investigated 35 cartel cases in the last five years, minister of finance and corporate affairs Nirmala Sitharaman told the Lok Sabha on Monday.

As the CCI investigation unfolds, industry stakeholders are closely monitoring the potential ramifications for both traditional media agencies and digital advertising players.

Corporate Affairs Ministry: CCI probes 49 Cases, 31 reports filed, 18 under investigations

After reviewing the feedback and terms of the proposal, the CCI acknowledged Google’s commitment to major structural changes under its newly introduced “New India Agreement.”

On February 20, 2024, the CCI (Lesser Penalty) Regulations, 2024, were notified, replacing the 2009 regulations. The LPP framework aims to strengthen cartel detection and incentivize whistleblowing within corporate circles.

CCI stepped up cartel investigations with 35 probes in five years: FM Sitharaman

Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.

The Finance Minister further stated that the Commission has a dedicated division for trend analysis and research across various economic sectors to gain a comprehensive understanding and detect potential anti-competitive activities.

Creativeland Asia vs WinZO: RMG firm told to furnish a bank guarantee of Rs 50 lakhs

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

CCI raids: Leniency Program blows the lid off media cartelization

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

The CCI also considers “plus factors,” additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.