On July 17, Storyboard18 reported Loco’s failure to generate revenue using the Advertising Video On Demand (AVOD) model, which led to a significant decline in Daily Active Users (DAUs).
Author: Imran Fazal
Swiggy admits to data breaches, says business is vulnerable to cyberattacks
The company also disclosed that as it grows and collects more data, the risk of significant failures in internal controls or data security measures increases.
‘Q-commerce is here to stay, retailers must upgrade themselves’, says CEO of Retailers Association of India
On September 26, Madras High Court lawyer K Narasimhan alleged in his complaint to the DPIIT that e-commerce platform Flipkart is offering discounts at product level for select sellers and creating a non-competitive environment.
EXCLUSIVE: Godrej & Boyce to undergo rebranding after split
Both Godrej Industries Group (GIG) and Godrej Enterprises Group (GEG) will continue with Madison as their media agency.
Mumbai EOW probing Netflix for allegedly ‘cheating’ producer Vashu Bhagnani
According to reports, Bhagnani claims that while he granted Netflix the rights to these films, he has not received the payment of Rs 47.37 crore owed to him.
EXCLUSIVE: B4U to face music for airing illegal betting and gambling platform’s ads
B4U Music, one of the leading music channel was airing advertisements of an illegal offshore betting and gambling firm, Melbet.
India’s festive season set to boost AdEx by 6.8% in 2024: Harsha Razdan, dentsu
Digital and OOH are the frontrunners in driving ad spend growth this season. Television and Print will see an uplift due to reality shows and festive offers.
Netflix under fire in India for alleged visa violations and racial discrimination
Netflix has also faced criticism in India over content deemed insensitive by some users. This month, it was forced to add new disclaimers to an Indian web series IC 814.
RMG players submit list of 540 illegal betting and gambling firms with DGGI
According to Directorate General of GST Intelligence (DGGI), real money online gaming companies constituted 41 percent of the total Rs 2 lakh crore evasion uncovered this year.
‘Shorter chess game formats on TV: A reality in India,’ says Peeyush Dubey of Tech Mahindra
The rise of sponsors and the global performance of Indian chess players has led to increased online viewership.