Imran Fazal – Page 5 – storyboard18

Dish TV and Airtel call to bring Prasar Bharati’s OTT platform under TRAI’s ambit

This is the first time in India that an OTT player has integrated commerce experience with content

Stakeholders are calling to bring Prasar Bharati’s recently launched family-friendly over-the-top (OTT) platform, WAVES, under TRAI’s regulatory framework. WAVES was launched on November 20, 2024.

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

Social media influencers under ASCI’s radar for next two quarters

Storyboard18 had reported about social media influencers blatantly disregarding strict ASCI guidelines by pushing crypto advertisements without disclaimers.

Steep rise in violations of ASCI guidelines by influencers for promoting cryptocurrency and illegal betting companies.

TRAI to meet broadcasters, DPOs on 5 December for consultation on audit related provisions

The News Broadcasters and Digital Association (NBDA) warned that while GBBs have the potential to diversify broadcasting, allowing them to operate without a well-defined regulatory structure could undermine competitive fairness.

Storyboard18 had first reported about the clash between Broadcasters and DPOs around the audit-related provisions of the Interconnection Regulations, 2017, and the Digital Addressable Systems Audit Manual.

Actor Jackie Shroff files plaint in NCLT against former stakeholders of Sony Entertainment

In February 2023, the NCLT found merit in Shroff’s claims of oppression and mismanagement, directing the majority shareholders to purchase his shares for ₹18.53 crore.

In 2023, Shroff filed a petition alleging that his interests were negatively impacted due to management discrepancies and the dominance of majority shareholders.

Tata Consumer Products re-appoints Wavemaker as its media agency

TCP had last called the pitch in 2021.

The agency was awarded the account in a multi-agency pitch. This partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate in India, for the upcoming financial year.

Ghatkopar hoarding case: Prime accused Bhavesh Bhinde seeks discharge

Bhavesh Bhinde, director of Ego Media Pvt Ltd, which erected the Ghatkopar hoarding that claimed 17 lives after it crashed on a petrol pump on May 13, moved the sessions court seeking discharge from the case.

The Mumbai Police have opposed Bhinde’s discharge application, stating that there is substantial evidence to warrant a trial.

Is Rummy a sport? SOGF fuels debate on skill vs chance in gaming

Skillhub Online Gaming Federation (SOGF) has initiated efforts to promote Rummy—a card game—as a competitive sport.

In September 2024, the Bombay High Court heard a Public Interest Litigation (PIL) seeking to ban online Rummy platforms, such as Junglee Rummy and RummyCircle, in Maharashtra.

Storyboard18 Impact: ASCI to report B4U Music’s betting ad to MIB

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

Additionally, B4U Television Network India Limited has blacklisted the marketing agency that paid for the advertisement’s telecast.