Author: Imran Fazal

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

‘Ready-to-mix body wash failed for us’, says GCPL’s MD and CEO Sudhir Sitapati

From Left to Right – Mr. Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd. (GCPL), Dr. Radhakishan Pawar, Joint Director, VBD, Public Health Department, Maharashtra, Dr. Samir Dalwai, Developmental Pediatrician and Treasurer of Indian Academy of Pediatrics (IAP) at the unveiling of the new Goodknight Flash with new molecule (Renofluthrin)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products Limited on readiness of categories, a new Goodknight product launch, media spends and growth in rural markets.

Breaking: Stakeholders to meet MIB on July 19 to brainstorm on SDC

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

The court had directed MIB to conduct brainstorming sessions with stakeholders to develop an implementable mechanism around Self Declaration Certificate (SDC) and submit their recommendations in three weeks.

Loco’s AVOD model fails, will it bounce back?

Loco has previously partnered with major publishers like Krafton, Activision, Ubisoft, and Riot Games, as well as global entities like the NBA and FIFA.

The platform has raised a total of $51 million in funding, including a $42 million Series A round in 2022 led by Hashed, with participation from Makers Fund, Catamaran Ventures, and Korea Investment Partners. Investors from the company’s seed round, such as Krafton, Lumikai, and Hiro Capital, also participated in this funding round.

ZEEL receives shareholder nod to raise Rs 2000 crore via issuance of securities

Zee Ent recorded a 61 percent spike in net profit to Rs 209.5 crore between July and September quarter

On July 11, Zee Entertainment had informed the bourses that its board of directors will meet on July 16 to discuss fundraising options. These options include private placements, Qualified Institutional Placements (QIP), and preferential issues.

GCPL looks at gaming and esports IPs for advertising opportunities: EXCLUSIVE

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand’s plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Saudi Arabia to host first ever Olympic Esports Games in 2025

Indian esports industry stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou.

Last year, Saudi Arabia launched an annual Esports World Cup, with the first edition currently taking place in Riyadh from July 3 to August 25.

Nikon India sticks to imports amid growth, aims to cross Rs 1000 crore revenue mark

Nikon India recently expanded its mirrorless camera range with the launch of the latest Z6III full-frame mirrorless camera in India.

According to a Mordor Intelligence report, the global digital camera market size is estimated at USD 5.39 billion in 2024 and is expected to reach USD 6.83 billion by 2029, growing at a CAGR of 4.85% during the forecast period (2024-2029).

Indian gaming industry awaits tax exemptions, SEZ in upcoming budget

Union Finance Minister Nirmala Sitharaman will be presenting the Budget on July 23, Tuesday

Recently, a consortium of 70 Indian gaming companies wrote to the PMO and I&B Ministry suggesting a reduction of GST on video games to a 12 percent bracket to promote sustainability and better cash flow for game companies, as well as exemptions on import/customs duties, IGST, and any cess for proprietary hardware development kits used for testing and developing video games.