Author: Imran Fazal

Union Budget 2024: Government to spend Rs 1,089 crore for information and publicity

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

According to the budget expenditure report for 2024-2025, the government has allocated Rs 36.93 crore for Art and Culture and Rs 2,959.94 crore for Broadcasting. Furthermore, the government has allocated Rs 23 crore to the National Film Development Corporation.

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.

Naturals Salon appoints Sanjay Enishetty as CEO

His key responsibility areas (KRAs) will focus on expanding the business globally, introducing tech and innovative solutions in the beauty segment, and launching new initiatives that will enhance brand and drive growth

Prior to joining Natural’s, Sanjay was a founder at 99SA Ventures, an early stage SaaS focus operator model fund plus venture studio and also had an advisory position at T-Hub, which is India’s largest innovation hub for startups located in Hyderabad.

WazirX announces bounty of $23 million to recover lost assets

Given India's regulatory landscape, crypto platforms are navigating a complex environment where government regulations are still evolving.

WazirX’s Bounty Program’s initial reward move was criticized by netizens for the small reward value. The reward value was then increased to $11.5 million offered for recovering the assets.

Eveready to optimize Ad spends amidst 10 percent revenue growth

Eveready holds 53 percent of the market share in battery. While flashlights as a category being both organized and unorganized markets, in the organized market EIIL hold 80 percent of the market share while in unorganized market it holds close to 30 percent of the market share.

EIIL’s spending on advertising and marketing will remain at 8 percent despite revenue growth. Currently, the company spends 10 percent of its topline on advertising and marketing.