Imran Fazal – Page 19

Pokémon Company seeks media, creative agencies in India as it gears up for major expansion

Susumu Fukunaga, Corporate Officer at The Pokémon Company; Pikachu wearing a saree; Genelia Deshmukh; Pikachu wearing a kurta; Yuki Kawamura, Senior Director, Strategic Partnerships and Special Projects at Niantic

The Pokemon brand is also looking to collaborate with multiple licensing agencies for deeper reach in the country.

EC focuses on curbing Deepfake content during Maharashtra polls

On Tuesday, the Election Commission (EC) announced the schedule for the Maharashtra and Jharkhand assembly elections, as well as by-elections for 47 Assembly seats and the Wayanad Lok Sabha seat.

The Maharashtra government reportedly spent Rs 900 crore on advertising and public relations to promote state welfare schemes.

Meta to face lawsuit for social media addiction among teens

The investigation centers on a series of ad campaigns aimed at promoting Instagram, Meta's social media platform, to teenagers.

A federal judge in California allowed the states to sue Meta for social media addiction among teens.

Madison wins media mandate for Parag Milk Foods’ Rs 100-120 cr account

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar

MIB to conduct E-auctions for FM Radio Channels, reserve price set at Rs 784.87 Crore

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

The ministry has now invited applications from prospective bidders who meet the eligibility criteria to submit their applications for auction participation. The deadline for application submission is November 18, 2024.

‘We will soon have a Human Cybercrime Protection Policy’, says Brijesh Singh, Principal Secretary, Maharashtra Govt

“We must implement proactive measures, including contextual warnings on apps, to safeguard users from falling prey to these threats. Our responsibility is to create a safe and secure online environment for everyone," Singh said further.

Singh suggested that for better law enforcement, the real time flow of information must be available with law enforcement agencies.

National Broadcasting Policy 2024: MIB’s call for stakeholders’ inputs met with silence

Organisations like the Indian Broadcasting And Digital Foundation (IBDF), The Media Foundation (TMF) and the National Association of Software and Service Companies (NASSCOM) criticised the inclusion of OTT platforms.

Offshore gambling firms bet big in India market for T20 Women World Cup

Additionally, the company is partnering with multiple influencer agencies to run their campaigns during the festive season and the ongoing T20 World Cup.

Storyboard18 reported on September 25 that B4U Music is airing advertisements for the betting and gambling firm Parimatch.

Disney Star trains Dubai Police, will expand anti-piracy drive in GCC countries

The Indian entertainment sector experiences an annual revenue loss of approximately $2.8 billion due to digital piracy, according to a report by the United Nations Conference on Trade and Development.

Sources have said that Disney Star India will train law enforcement agencies in Bahrain, Qatar, Kuwait, UAE, Oman and Saudi Arabia to tackle content piracy.

‘Smaller DPOs misrepresent their subscriber base’, says Harit Nagpal, MD and CEO, Tata Play to TRAI

Tata Play argued that the tariff structure and other regulations apply to all entities, regardless of size, and there should be no differentiation in audit requirements.

Storyboard18 had first reported about the clash of broadcasters and DPOs as TRAI received mixed feedback on its consultation paper released on August 9.