Author: Delshad Irani

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.

Sanjay Nayar takes over as ASSOCHAM President

Sanjay Nayar brings an experience of four decades in global financial and capital markets, including 25 years at Citi and nearly 14 at KKR, before retiring last year.

Sanjay Nayar is the founder and chairman of Sorin Investment Fund. He serves as a Non-Executive Director at the new-age E-commerce company NYKAA founded by him and his wife Falguni Nayar.

Tata Motors registered total sales of 2,65,090 units in Q4 FY24

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Tata Motors Limited sales in the domestic and international market for Q4 FY 2023-24 stood at 2,65,090 vehicles, compared to 2,51,822 units during Q4 FY 2022-23.

Tata Technologies and BMW Group form a joint venture

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.

Baba Ramdev to appear in Supreme Court today in Patanjali Ayurved’s misleading ads case

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

The Supreme Court during the last hearing criticised Patanjali for failing to obey its directives and directed Baba Ramdev and Acharya Balkrishna to be personally present before the court on April 2.

Fool’s Day: Elon Musk says he’s joining Disney to make it more ‘woke’, in a “recycled” joke

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

Elon Musk and Disney chief Bob Iger have been feuding since Disney joined 200 major advertisers including IBM and Apple to leave X in November 2023 after Musk’s endorsement of an antisemitic post.

PM Modi on RBI at 90: RBI plays a pivotal role in advancing our nation’s growth trajectory

PM Modi said, "RBI is the appropriate body for the holistic appreciation of the banking vision of Viksit Bharat.”

PM Narendra Modi released a commemorative coin to mark 90 years of Reserve Bank of India. At the opening ceremony of RBI@90, he said, “Today we have reached a point where the Indian banking system is being seen as a strong and sustainable banking system of the world.”