Author: Delshad Irani

Netflix to launch in-house ad-tech platform by 2025-end

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Amy Reinhard, Netflix’s President of Advertising, announced that the streamer will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact, she said.

Dentsu Group’s global chief Hiroshi Igarashi stresses on integrated growth solutions

ED alleged that the suspects are accused of conspiring together and embezzling the funds to the tune of Rs 137 crore under the guise of promising future 'Need to Feed' program advantages.

Dentsu Group reports Q1 FY2024 organic growth of -3.7%. The soft start to the year was in line with internal expectations. India is still impacted by the annualization of client losses in media from Q2 2023.

EaseMyTrip introduces Google Wallet to elevate travel experience

Google Wallet was made available to Android users in India earlier in May. Google has partnered with over 20 of India's top brands, including EaseMyTrip.

Rikant Pittie, Co-Founder of EaseMyTrip, said, “This partnership is not just about adding another feature, but also ensuring that our users get access to the best facilities available.”

Brands to demand accountability from OOH vendors after Mumbai hoarding incident

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

Marketers must take stringent calls and check bona fide credentials of the OOH vendors they choose to work with, say experts. Industry specific associations like the ISA and AAAI should also lead the effort to clean up the industry.

Publicis Groupe names Nannette LaFond-Dufour as Chief Impact Officer in newly created global role

A leading industry figure over the course of her 30-year career, Nannette LaFond Dufour joins Publicis Groupe from McCann Worldgroup where she was Chief Client Officer and McCann’s inaugural Chief Sustainability Officer, responsible for driving sustainability goals across its global environmental footprint.

Nannette LaFond-Dufour’s appointment underscores Publicis’ ongoing commitment to creating positive change through environmental and societal impact, the company said.

Microsoft chairman Satya Nadella: AI is democratizing expertise across the workforce

Use of generative AI at work has nearly doubled in the past six months. LinkedIn is seeing a significant increase in professionals adding AI skills to their profiles, and most leaders say they wouldn’t hire someone without AI skills.

Microsoft and LinkedIn release the 2024 Work Trend Index on the state of AI at work. New data shows most employees are experimenting with AI and growing their skills.

UK newspaper groups warn Apple over planned “web eraser” tool to block ads: Report

The NMA's letter reportedly said that "ad-blocking is a blunt instrument, which frustrates the ability of content creators to sustainably fund their work."

UK media industry body NMA has sent a letter to Apple’s government affairs chief in the UK, about the planned AI-based ‘web eraser’ tool’s threat to the future of journalism, the Financial Times reported.

Sony restructures leadership of games business; PlayStation gets Hideaki Nishino and Hermen Hulst as new CEOs

Effective June 1, 2024, Hideaki Nishino will be appointed CEO of SIE’s Platform Business Group, and Hermen Hulst will be appointed CEO of SIE’s Studio Business Group. Hiroki Totoki, who has been serving as interim CEO of SIE, will serve as Chairman of SIE in addition to his role as President, COO and CFO of Sony Group Corporation. Nishino and Hulst will report to Totoki and intend to collaborate closely to strengthen each core business while maximizing synergies at SIE. (From left to right: Hermen Hulst (Gamesindustry.biz) and Hideaki Nishino (PlayStation.blog))

New leadership structure formed at Sony Interactive Entertainment. Hideaki Nishino appointed CEO, Platform Business Group; Hermen Hulst appointed CEO, Studio Business Group.