Delshad Irani – Page 50

Maruti Suzuki starts pre-bookings for new Swift; Marketing head Partho Banerjee says it’s an “iconic brand”

Partho Banerjee said, “Its 29 lakh strong customer base and numerous awards and accolades are a testament to how the iconic Swift has gone from strength to strength."

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The Swift has been an iconic brand for Maruti Suzuki, one that has evolved with changing times to redefine customer expectations.”

“No controversies, just all clean like their soaps,” says Harsh Goenka on Godrej family’s pact to split the conglomerate

Adi (pictured here) and brother Nadir will keep the listed entities while cousin Jamshyd gets the control of unlisted companies and the land bank, as per the pact shared with the stock exchanges on April 30. (Harsh Goenka image source: Moneycontrol)

Adi and Nadir Godrej will control listed companies while cousin Jamshyd gets the control of unlisted entities and the land bank. The agreement submitted to the exchanges addresses issues of Royalty, Brand Usage and Land Bank development.

Global advanced smartwatch market expected to see 15 percent annual growth in 2024

Major brands that will drive Wear OS volumes include Samsung, Google, OnePlus, OPPO and Xiaomi, according to Counterpoint. (Image: Alvan Nee via Unsplash)

The global HLOS* (or advanced) smartwatch market is expected to see a healthy annual growth in 2024. While Apple WatchOS dominates, the market is witnessing growing adoption of HarmonyOS and Google Wear OS platforms this year.

OpenAI to use Financial Times content to train AI models in latest media partnership

FT Group CEO John Ridding said the agreement recognises "the value of our award-winning journalism and will give us early insights into how content is surfaced through AI," adding that "this partnership will help to keep us at the forefront of developments in how people access and use information.”

While the financial terms of the agreement with Financial Times were not disclosed, this latest expansion of media partnerships follows similar deals by Microsoft-backed OpenAI over the past few months.

Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services 

Axel Springer is a media and technology company and active in more than 40 countries. The company has successfully transformed from a traditional print media company to Europe’s leading digital publisher. The company is headquartered in Berlin and employs more than 18,000 people worldwide.

Axel Springer SE and Microsoft Corp. will leverage each other’s strengths in digital publishing and technology to accelerate growth in the era of AI.

Gillette India sales up 10 percent for March quarter; ad and sales promotions expenses hit Rs 68.99 crore

The company's advertising and sales promotions expenses hit Rs 68.99 crore in the quarter ended March 31, 2024, down from Rs 75.77 crore in the preceding quarter.

LV Vaidyanathan, Managing Director, Gillette India Ltd. shared, “We continue to deliver strong top line and share growth driven by our teams’ excellent execution of our integrated growth strategy.”

Indian creativity going global?: A 2023 Coke Brazil campaign seems to be inspired by a 2019 Swiggy activation

Viewers were quick to draw comparison between Coca-Cola Brazil's Magic Audios campaign from 2023 with Swiggy's 2019 Voice of Hunger activation for a specific reason, as pointed out by one of the minds behind the campaign.

Coca-Cola and Ogilvy’s 2023 Magic Audios campaign for the Brazil market appeared again on social media recently, prompting Indian viewers to highlight the similarity between the Coke campaign and a Swiggy activation that was done five years ago by Dentsu Webchutney.

Unilever’s productivity programme will drive focus, faster growth and reduce costs: Hein Schumacher, CEO of Unilever

Hein Schumacher, CEO of Unilever said “We continue to embed the Growth Action Plan, doing fewer things, better and with greater impact."

In March, Unilever announced the separation of Ice Cream and the launch of a comprehensive productivity programme. These actions will drive focus, faster growth and reduce costs, said global CEO Hein Schumacher, adding that dedicated project teams are progressing the work at pace.

Snap’s DAUs increased 10 percent YoY to 422 million; Q1 2024 revenue increased to $1,195 million

Stating that Snap Inc is focused on accelerating and diversifying its revenue growth, the company said that Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1. The number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

Snap is also investing in its augmented reality platform: “We continue to invest in Generative AI models and automation for the creation of ML and AI Lenses, which contributed to the number of ML and AI Lenses viewed by Snapchatters increasing by more than 50% year-over-year.”