Delshad Irani – Page 42

Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising

The study also spotlighted the emergence of new-age beverage categories of energy drinks, with brands like Thumbs Up Charged, Sting, and Redbull leading the way with a year-on-year uplift of 12%. (Image source: News18)

Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study

Singers Shreya Ghoshal, Sunidhi Chauhan partner with Whisper for India’s own ‘Period Song’

Ghoshal and Chauhan created their own version of the period song, through which they taught school children about menstruation, who later joined them by singing along and dancing to the tune.

Singers Shreya Ghoshal and Sunidhi Chauhan have joined Whisper to help Keep Girls in School via spreading the message of ‘Period ka Matlab, Healthy Hain Aap’

P&G’s L.V. Vaidyanathan joins Modenik as executive chairman

L.V. Vaidyanathan was the former CEO & MD of P&G India.

L.V. Vaidyanathan, an alumnus of IIM Ahmedabad, began his career with P&G. He has served as CEO & MD for P&G in Indonesia and subsequently in India.

ace turtle appoints Karandeep Singh Jaiya as Chief Business Officer

Karandeep Jaiya has 25 years of experience with extensive retail domain expertise across India and the UAE.

Prior to joining, Jaiya served as Brand Head for Jack & Jones at Bestseller India, where he helped grow the brand’s market presence.

Disney Star’s Gaurav Banerjee to be Sony’s new India CEO: Reports

Sony Pictures Networks India appoints Gaurav Banerjee as the new MD and CEO

Gaurav Banerjee, President and Head of Hindi and English entertainment, at Disney Star is set to replace NP Singh as CEO of Sony Pictures Networks India, as per reports.

Sony takes MX player to court over non-payment of dues of over Rs 31 crore

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Sony and MX entered into a distribution agreement in December 2021.

TRAI Secretary V. Raghunandan to retire by May-end

In his farewell message, he added, “I was overwhelmed by several messages and personal wishes from Industry friends and colleagues and staff and officers from TRAI. Will be joining DoT today for a few days before my retirement by 31st May 2024.” (Image: X, TRAI)

Secretary of TRAI, V. Raghunandan will retire by 31st May 2024, he said in a note to colleagues. Raghunandan was previously Deputy Director General at the Department of Telecommunications (DoT).

Prasar Bharati to increase DD Free Dish slots next year

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

The pubcaster is getting a new transponder to increase the number of slots as the demand remains high.

CTV AdEx soars as brands increase investment by 30-40 percent in last two years

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.