SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.

Time to ‘Share The Spotlight’: Storyboard18’s one-of-a-kind initiative to bring together women sparking change

Share The Spotlight calls on us all to come out and share words of praise and encouragement for each other, appreciating and acknowledging the contributions of so many people who make businesses, brands and workplaces better.

On May 29, the inaugural edition of ‘Share The Spotlight’ will take place in Mumbai, bringing together leaders to share their spotlight with women sparking change every day. 

Proposed Quality Control Order for e-comm firms; experts raise concerns over lack of clarity

By mandating stricter regulations and accountability measures for e-commerce platforms, the order is likely to reduce the prevalence of fraudulent reviews, thereby fostering a more trustworthy digital marketplace. (Image: Unsplash via Markus Winkler)

The Department of Consumer Affairs shared a QCO draft on online customer reviews, as the threat of fake reviews erodes trust in ecommerce. Experts say the initiative’s success will depend on clear implementation strategies and clarity on consequences for violations.

Google tests new AI-powered ad experience in Search; plans to roll out immersive shopping ads

"As we build this next era of marketing together, we're sharing our latest creative asset generation controls, new ads experiences, visual storytelling features and more at Google Marketing Live (GML)," said Vidhya Srinivasan, Vice President and General Manager, Ads, Google.

Google is currently testing a new ad experience in Search to help guide people through complex purchase decisions. It is also introducing new formats and features to help businesses engage with viewers on YouTube.

Microsoft introduced Copilot+ PCs – ‘the fastest, most intelligent Windows PCs ever built’

Microsoft said Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With new silicon capable of an incredible 40+ TOPS (trillion operations per second), all–day battery life and access to the most advanced AI models, Copilot+ PCs enable users to do things that you can’t do on any other PC, the company stated.

“We begin a new chapter with AI innovation on the device,” said Yusuf Mehdi – Executive Vice President, Consumer Chief Marketing Officer, Microsoft.