How to craft campaigns that work for the new-age insurance consumer; Sai Narayan’s top tips

Leveraging sports events like the Indian Premier League (IPL) or the World Cup presents an unparalleled opportunity to engage with a vast audience. But that's just the beginning, says Sai Narayan.

Crafting compelling insurance campaigns for the modern consumer requires a multi-faceted approach that blends tradition with innovation, writes Sai Narayan, CMO of Policybazaar.

DoT issues directions to TSPs for blocking of incoming international spoofed calls

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Government issues directions for blocking of incoming international spoofed calls displaying Indian mobile numbers.

SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.

Time to ‘Share The Spotlight’: Storyboard18’s one-of-a-kind initiative to bring together women sparking change

Share The Spotlight calls on us all to come out and share words of praise and encouragement for each other, appreciating and acknowledging the contributions of so many people who make businesses, brands and workplaces better.

On May 29, the inaugural edition of ‘Share The Spotlight’ will take place in Mumbai, bringing together leaders to share their spotlight with women sparking change every day. 

Proposed Quality Control Order for e-comm firms; experts raise concerns over lack of clarity

By mandating stricter regulations and accountability measures for e-commerce platforms, the order is likely to reduce the prevalence of fraudulent reviews, thereby fostering a more trustworthy digital marketplace. (Image: Unsplash via Markus Winkler)

The Department of Consumer Affairs shared a QCO draft on online customer reviews, as the threat of fake reviews erodes trust in ecommerce. Experts say the initiative’s success will depend on clear implementation strategies and clarity on consequences for violations.