Delshad Irani – Page 25 – storyboard18

CTV AdEx soars as brands increase investment by 30-40 percent in last two years

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.

BharatPe and PhonePe settle trademark dispute over ‘Pe’ suffix

BharatPe Vs PhonePe: The long legal battle over 'Pe' began in 2018. (Image: Unsplash)

BharatPe and PhonePe have finally decided to put an end to the long legal battle that started in 2018. The digital payments firms agree to amicably settle all trademark disputes over ‘Pe’.

How to craft campaigns that work for the new-age insurance consumer; Sai Narayan’s top tips

Leveraging sports events like the Indian Premier League (IPL) or the World Cup presents an unparalleled opportunity to engage with a vast audience. But that's just the beginning, says Sai Narayan.

Crafting compelling insurance campaigns for the modern consumer requires a multi-faceted approach that blends tradition with innovation, writes Sai Narayan, CMO of Policybazaar.

DoT issues directions to TSPs for blocking of incoming international spoofed calls

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

Government issues directions for blocking of incoming international spoofed calls displaying Indian mobile numbers.

Ministry of Ayush to organize Sensitization Program for general insurance companies

The program intends to not just enhance the accessibility and affordability of Ayush treatments for the public, but also facilitate in the empanelment of public and private Ayush hospitals for insurance coverage in India.

The program will take place at on 27th May 2024, at All India Institute of Ayurveda, New Delhi.

SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.

DoT targets 6.80 lakh suspect connections for re-verification

The collaboration between various sectors and the utilization of AI technology have been pivotal in identifying these fraudulent connections, DoT said.

DoT aims to disconnect mobile connections taken fraudulently.

Zee-Sony merger failure: Punit Goenka says ZEE will continue to aggressively pursue arbitration proceedings

During the latest earnings call, Goenka said the arbitration proceedings in Singapore are continuing.

Zee has terminated the MCA and has sought a termination fee of $90 million from Sony-group owned Culver Max Entertainment Pvt. Ltd. and its entity Bangla Entertainment Pvt. Ltd. (BEPL).

Zee-Sony merger failure: Zee seeks termination fee of $90 million

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

ZEE said, Culver Max and BEPL failed to comply with their obligations as part of agreement in December 22, 2021.