Author: Delshad Irani

Pamela Forbus joins Mondelēz International as SVP, Global Chief of Insights and Analytics

In her previous role, Forbus led as Executive Leadership Team member, SVP, and CMO of Pernod-Ricard USA.

Pamela Forbus’s longest stint was her 17-year career at PepsiCo, where she held numerous leadership roles, refining, and executing the new demand science approach to marketing and consumer insights across PepsiCo’s top 30 global markets.

Prasar Bharati’s OTT platform: Pubcaster to onboard linear satellite TV channels, invites applications

Prasar Bharati has also introduced a 75% alignment rule wherein 75% of all content should belong to the genre and language that is declared by the bidder during the application.

The deadline for sending applications is August 12. Pubcaster mentions revenue-sharing agreement where 65% of net revenue generated from ads will go to the channel and 35% to Prasar Bharati.

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RC Bhargava says Maruti will never forget needs of Indians who cannot afford expensive cars

"We have believed that the company will benefit most if, while enhancing its competitiveness, the economic and social needs of society are also met to the maximum extent possible," Bhargava said in the auto major's annual report.

“We have believed that the company will benefit most if, while enhancing its competitiveness, the economic and social needs of society are also met to the maximum extent possible,” said RC Bhargava, chairman, Maruti Suzuki India Limited.

AI now a core component in advertising strategies, says Publicis Groupe’s Anupriya Acharya

According to Anupriya Acharya, South Asia CEO of Publicis Groupe, the work done in AI within the advertising sector has already produced some truly exciting results.

“The potential of AI is humongous,” says Acharya, emphasising that the key to harnessing this potential lies in structuring efforts around the right set of data to develop relevant solutions for real business challenges.