Author: Delshad Irani

Mega Sports Platforms: Infosys global CMO on the mega brand opportunity!

"Appearing as a sponsor of a big sporting events, especially consistently over a longer period, can signal positive brand associations and cue greater confidence in the brand," writes Virmani. (Image: bo-zhang via Unsplash)

Sumit Virmani, Global Chief Marketing Officer, Infosys, writes about the power of sustained sports associations. Read Virmani’s column Brand Breakthroughs exclusively on Storyboard18.

Susan Wojcicki – the first Google employee to take maternity leave

"Having cancer hasn’t been easy," Wojcicki wrote, "but the most important lesson I have learned is just to focus and enjoy the present."

Celebrated marketing and tech leader Susan Wojcicki was employee number 16 at Google and CEO of YouTube from 2014 until early 2023. On August 10, 2024, Wojcicki passed away at age 56 after a two-year long battle against cancer.

Second chapter of Storyboard18’s ‘Share The Spotlight’ initiative coming soon!

After a stellar first chapter in Mumbai, Storyboard18 is bringing 'Share The Spotlight' to the innovation and startup capital of India - Bengaluru with a very special experience on August 30.

The second edition of ‘Share The Spotlight’ will take place in Bengaluru, bringing together leaders to share their spotlight with women sparking change every day.

Six words that changed Anupam Mittal’s life

Taking to Twitter, Shaadi.com's founder Anupam Mittal quipped, "Ab toh @ShaadiDotCom par 'OYO' discount code banta hai. Whatsay @riteshagar?" tagging OYO founder Ritesh Agarwal directly.

Angel Investor and Founder of Shaadi.Com, Anupam Mittal shares a true event during his university days, where one sentence changed the way he looked at life.

Marico’s business operations in Bangladesh resume at ‘normal scale’

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

Marico said operating conditions in the market have been gradually improving in the days after civil unrest gripped Bangladesh, claiming hundreds of lives.

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.

Yatra revenue down 9 percent; Records reduced volumes in B2C segment

Yatra Online Q3: The gross bookings phase witnessed a 3.5 percent YoY rise. In Q3 FY 25, the gross booking on the platform stood at 17,951 million

Chief Executive Officer, Dhruv Shringi stated: “The decline was primarily driven by reduced volumes in the B2C segment, as we optimized discounts amid intensifying price competition in the market.”