Effies, the global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries.
Author: Delshad Irani
YouTube will continue to develop AI technology for creative expression: Neal Mohan, YouTube CEO
YouTube CEO Neal Mohan said, “We’ll continue to develop AI technology that builds on our track record of responsibility and pushes the boundaries of creative expression at a scale we can only dream about right now.”
YouTube introduces new ad formats for Shorts and Connected TV
“Shorts, which we first launched in India, now has trillions of views here,” said Neal Mohan, CEO of YouTube.
Reactions to Indian wrestler Vinesh Phogat’s heartbreaking exit from 2024 Paris Olympics
Speaking of the elite athlete’s despair, Prime Minister Narendra Modi described Vinesh Phogat as a ‘champion among champions’. “It has always been your nature to take challenges head-on,” he said.
MeitY to release draft DPDP rules for public consultation after Budget session
The drafting of these rules has been completed and they will soon be available for public comment.
Fevicol-maker Pidilite Industries net profit rises 21% to Rs 571 crore in Q1 FY25
Pidilite Industries reported a consolidated net profit of Rs 571 crore for the June quarter, registering a growth of 21 percent from Rs 474 crore a year ago.
Lotte to invest Rs 400 cr in new Havmor ice-cream factory; Also plans to launch localised version of popular confectionery products
Lotte Wellfood announced plans to merge its Indian subsidiary Lotte India and Havmor Ice Cream. It also plans to set up a new ice-cream production facility for Havmor with an investment of Rs 400 crore in Pune.
Dabur’s CEO Mohit Malhotra hints at inorganic route to ramp up presence in hair-oil subsegments
Emerging channels like e-commerce and modern trade posted a robust double-digit growth and now contribute to around 20% of Dabur’s India business.
Pamela Forbus joins Mondelēz International as SVP, Global Chief of Insights and Analytics
Pamela Forbus’s longest stint was her 17-year career at PepsiCo, where she held numerous leadership roles, refining, and executing the new demand science approach to marketing and consumer insights across PepsiCo’s top 30 global markets.
Prasar Bharati’s OTT platform: Pubcaster to onboard linear satellite TV channels, invites applications
The deadline for sending applications is August 12. Pubcaster mentions revenue-sharing agreement where 65% of net revenue generated from ads will go to the channel and 35% to Prasar Bharati.