Because of their strategic placements and capacity to have digital displays for dynamic, targeted advertising, EV charging stations present a massive opportunity for outdoor advertising.
Author: Delshad Irani
Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising
Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study
Singers Shreya Ghoshal, Sunidhi Chauhan partner with Whisper for India’s own ‘Period Song’
Singers Shreya Ghoshal and Sunidhi Chauhan have joined Whisper to help Keep Girls in School via spreading the message of ‘Period ka Matlab, Healthy Hain Aap’
P&G’s L.V. Vaidyanathan joins Modenik as executive chairman
L.V. Vaidyanathan, an alumnus of IIM Ahmedabad, began his career with P&G. He has served as CEO & MD for P&G in Indonesia and subsequently in India.
ace turtle appoints Karandeep Singh Jaiya as Chief Business Officer
Prior to joining, Jaiya served as Brand Head for Jack & Jones at Bestseller India, where he helped grow the brand’s market presence.
Disney Star’s Gaurav Banerjee to be Sony’s new India CEO: Reports
Gaurav Banerjee, President and Head of Hindi and English entertainment, at Disney Star is set to replace NP Singh as CEO of Sony Pictures Networks India, as per reports.
Sony takes MX player to court over non-payment of dues of over Rs 31 crore
Sony and MX entered into a distribution agreement in December 2021.
TRAI Secretary V. Raghunandan to retire by May-end
Secretary of TRAI, V. Raghunandan will retire by 31st May 2024, he said in a note to colleagues. Raghunandan was previously Deputy Director General at the Department of Telecommunications (DoT).
Prasar Bharati to increase DD Free Dish slots next year
The pubcaster is getting a new transponder to increase the number of slots as the demand remains high.
OML to expand its AI-powered influencer marketing tech Hypothesis globally
Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.