Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising

The study also spotlighted the emergence of new-age beverage categories of energy drinks, with brands like Thumbs Up Charged, Sting, and Redbull leading the way with a year-on-year uplift of 12%. (Image source: News18)

Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study

Singers Shreya Ghoshal, Sunidhi Chauhan partner with Whisper for India’s own ‘Period Song’

Ghoshal and Chauhan created their own version of the period song, through which they taught school children about menstruation, who later joined them by singing along and dancing to the tune.

Singers Shreya Ghoshal and Sunidhi Chauhan have joined Whisper to help Keep Girls in School via spreading the message of ‘Period ka Matlab, Healthy Hain Aap’

TRAI Secretary V. Raghunandan to retire by May-end

In his farewell message, he added, “I was overwhelmed by several messages and personal wishes from Industry friends and colleagues and staff and officers from TRAI. Will be joining DoT today for a few days before my retirement by 31st May 2024.” (Image: X, TRAI)

Secretary of TRAI, V. Raghunandan will retire by 31st May 2024, he said in a note to colleagues. Raghunandan was previously Deputy Director General at the Department of Telecommunications (DoT).

OML to expand its AI-powered influencer marketing tech Hypothesis globally

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.