Proposed Quality Control Order for e-comm firms; experts raise concerns over lack of clarity

By mandating stricter regulations and accountability measures for e-commerce platforms, the order is likely to reduce the prevalence of fraudulent reviews, thereby fostering a more trustworthy digital marketplace. (Image: Unsplash via Markus Winkler)

The Department of Consumer Affairs shared a QCO draft on online customer reviews, as the threat of fake reviews erodes trust in ecommerce. Experts say the initiative’s success will depend on clear implementation strategies and clarity on consequences for violations.

Google tests new AI-powered ad experience in Search; plans to roll out immersive shopping ads

"As we build this next era of marketing together, we're sharing our latest creative asset generation controls, new ads experiences, visual storytelling features and more at Google Marketing Live (GML)," said Vidhya Srinivasan, Vice President and General Manager, Ads, Google.

Google is currently testing a new ad experience in Search to help guide people through complex purchase decisions. It is also introducing new formats and features to help businesses engage with viewers on YouTube.

Microsoft introduced Copilot+ PCs – ‘the fastest, most intelligent Windows PCs ever built’

Microsoft said Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With new silicon capable of an incredible 40+ TOPS (trillion operations per second), all–day battery life and access to the most advanced AI models, Copilot+ PCs enable users to do things that you can’t do on any other PC, the company stated.

“We begin a new chapter with AI innovation on the device,” said Yusuf Mehdi – Executive Vice President, Consumer Chief Marketing Officer, Microsoft.

Arvind Fashions reports strong Q4 performance despite muted market conditions

The company boasts a 'future-ready' portfolio of global brands that include, Flying Machine, Arrow and U.S Polo Assn.

Commenting on the performance of the company, Shailesh Chaturvedi, MD & CEO said “FY24 has been a differentiated year with sharper execution leading to improvement in all key financial metrics, despite market environment staying subdued.”

Prataap Snacks appoints Amrit Chaudhary as SVP and head of sales

Chaudhary has over 15 years of experience in FMCG, sales and marketing, business operations, strategy and modern trade. He has worked across all geographies in India and started his career as an entrepreneur in exotic & perishable food business.

Amrit Chaudhary has previously worked with companies like Britannia Industries Limited, ITC, Dabur India Limited, Pepsico Limited and Hindware Home Innovation.

Jupiter Money’s CPMO Anuj Rathi to join Flipkart as Cleartrip CEO after Ayyappan R’s exit

Prior to joining Jupiter Money, Rathi served as the Senior Vice President of Central Revenue and Growth at Swiggy, where led growth marketing, product management, customer lifecycle management, Swiggy One, merchandising, 3P monetization, design solutions, financial services, partnerships, and Swiggy Labs.

Interestingly, Anuj Rathi was the first product manager at Flipkart when he joined in 2010, as per his profile. He had the opportunity to help build customer experiences for a digitally emerging India from the ground up, he said.

Flipkart’s Prabh Simran Singh quits; Singh was SVP – Customer Growth and Retention, Marketing, Ads

(Picture: Prabh Simran Singh.) Flipkart has seen significant top-level churn in the past few months. The exits include- Sandeep Kohli, SVP and head of data centres; Amitesh Jha, head of marketplace and categories; Bharath Ram, SVP of Growth and Retention; Ayyappan R, Cleartrip CEO; and Dheeraj Aneja, head of fintech and payments.

Anuj Rathi has been roped in as the new chief executive of Flipkart-owned Cleartrip. After Cleartrip’s former CMO Kunal Dubey’s recent departure, Tavleen Bhatia was appointed as its new Chief Marketing & Revenue Officer (CMRO), effective April 1, 2024.