Author: Delshad Irani

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.

Yatra revenue down 9 percent; Records reduced volumes in B2C segment

Yatra Online Q3: The gross bookings phase witnessed a 3.5 percent YoY rise. In Q3 FY 25, the gross booking on the platform stood at 17,951 million

Chief Executive Officer, Dhruv Shringi stated: “The decline was primarily driven by reduced volumes in the B2C segment, as we optimized discounts amid intensifying price competition in the market.”

Noise co-founder Gaurav Khatri reflects on 10 years of transforming wearable technology

"The most common challenge when you don't come from a background of tech, is probably hiring the right talent and also getting the right partners who work for you," says Khatri.

Gaurav Khatri, co-founder of Noise, shares what it takes to build to Indian wearables brand in a competitive market and his global ambitions for the firm.

About Susan Wojcicki, former YouTube CEO and Google’s first marketing exec who died at 56

Over her 25 years at Google, Susan Wojcicki managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and nine years as the CEO of YouTube. (Image: X)

On August 10, 2024, Susan Wojcicki passed away at age 56 after a two-year long battle with cancer. She was also a key part of Google’s history. Wojcicki has five children.

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.