Celebrities sustained an influence on TV advertising, endorsing over 25% of all ads aired in 2024, despite the decline, according to the TAM AdEx report.
Author: Akanksha Nagar
Byju’s executive, business partner found in contempt of US court
Byju’s Vinay Ravindra and Rajendran Vellapalath failed to answer questions about their roles in stripping software, cash and other assets from Byju’s US businesses.
Auto sector seeks GST revision, inclusive schemes for EVs, bold incentives from Union Budget 2025
Simplified GST rate structure for automobiles and auto components, reduction of GST on hybrid vehicles, clarity on incentives and schemes are said to augur well for the auto sector and global investments.
One in every two cars to be battery electric in 2035 globally; local brands to lead charge in India
Global battery electric vehicle sales are expected to reach a 16% share of the overall passenger vehicle sales in 2025, according to a Counterpoint Research report.
TV ad volumes declined by 4% in 2024 compared to 2023
According to a TAM AdEx report, Hindustan Unilever was the top advertiser on television in 2024, with a 16% share of ad volumes.
Spiritual tourism puts devotional apps on growth curve; ad spends up by 25%
Witnessing a significant surge in downloads each day, in some cases 10% growth in downloads week on week, devotional apps expand services, and promotional activities.
Lodha v/s Lodha: Bombay HC proposes mediation to resolve trademark dispute amicably
Earlier this month, Abhishek Lodha’s Macrotech Developers approached HC to intervene and restrain House of Abhinandan Lodha (helmed by younger brother) from using the brand name ‘Lodha’.
Budget 2025: Startups seek policies to encourage local breakthroughs, make India global AI hub
For startups to scale quickly and efficiently, the sector emphasises streamlining the GST structure for digital platforms, simplifying regulatory processes, tax relief, foreign funds, AI-focused policies and enhanced support for intellectual property rights.
Godrej Enterprises Group earmarks Rs 1200 cr investment in tech, digital skills
To achieve a seamless customer experience across its businesses, Godrej Enterprises Group is investing in new digital solutions and technology platforms including strategic digital platforms, AI, and generative AI technologies across business units.
Prasar Bharati seeks DAVP-empanelled agencies for advertisement on WAVES OTT
Prasar Bharati has issued notice inviting all agencies empanelled with the Directorate of Advertising and Visual Policy (DAVP) to advertise on WAVES. The agencies will be given 20% discount on the total business they brought.