Author: Akanksha Nagar

Auto sector ad volumes down by 14% on TV in H1’24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.

Govt issues guidelines to crack down on misleading ads in coaching sector

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.

EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB’s Sanjay Jaju

According to the revised e-auction methodology (by Prasar Bharati) for allotment of slots on DD Free Dish Platform 2025, the e-auction process for MPEG-4 slots will be held bucket-wise, one slot at a time.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati’s OTT will be launched on November 20, with over 60 FreeDish channels and archival content.

EXCLUSIVE: Going through rigor of understanding how to roll out D2M: MIB’s Sanjay Jaju

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, told Storyboard18 that the Ministry has completed the ‘proof of concept’ of D2M technology at this stage. The consultation with the industry stakeholders is going to understand its impact.

US election, Donald Trump fuel crypto ad boom in India; players up spends by 15%

Once Donald Trump begins implementing crypto regulations, many countries including India might follow suit, though the frameworks will require time, say experts.

US election results have ignited a trading frenzy in India with platforms recording the highest hourly volume this quarter. Experts point out ad spending to grow nearly 100% in the coming months.

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Categorized as Digital Tagged

Chairman TRAI Anil Kumar Lahoti elected as Chairman SATRC

Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI), currently is the Vice Chairman of South Asian Telecommunication Regulators' Council (SATRC).

Lahoti currently serves as the Vice Chair of South Asian Telecommunication Regulators’ Council (SATRC) – a council that coordinates issues relating to regulations in telecommunication in South Asian countries.

Prasar Bharati invites program proposals from ‘Creative Minds of Tomorrow’ for digital, linear platforms

According to the revised e-auction methodology (by Prasar Bharati) for allotment of slots on DD Free Dish Platform 2025, the e-auction process for MPEG-4 slots will be held bucket-wise, one slot at a time.

Prasar Bharati has proposed 32 programs that would appeal Gen-Z from Creative Minds of Tomorrow (CMOT)– a novel talent initiative was launched by the Ministry of I&B and the National Film Development Corporation (NFDC).

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.