Akanksha Nagar – Page 12

Panasonic to end 37 year partnership with International Olympic Committee

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

Panasonic has agreed not to extend the agreement after the expiration of the current contract term at the end of December 2024.

Ad volumes on radio increased by 3% in H1 2024 YoY

There are 388 operational private FM Radio channels in 113 cities operated by 36 private FM radio operators, according to TRAI data.(Representational image by Alexey Ruban via Unsplash)

According to the TAM AdEx report, evening was the most preferred time band on the radio for advertising followed by morning and afternoon time bands.

Plea in SC seeks autonomous body to regulate content on OTT, other digital platforms

Filed on September 10, the PIL highlighted the need for a regulatory mechanism for the OTTs. (Image source: Unsplash)

PIL filed in the Supreme Court sought a direction to the Centre to set up an autonomous body to monitor and filter content and regulate videos in OTT and other digital platforms in India.

Auction charges eased for private FM radio in uncovered new cities

In August, the Union Cabinet approved the proposal for the conduct of the third batch of ascending e-auctions for 730 channels in 234 new cities with an estimated reserve price of Rs 784.87 crore under the Private FM Radio Phase-III Policy. (Representative Image: Kabiur Rahman Riyad via Unsplash)

In its latest order, the Ministry of Information and Broadcasting has said that the permission holder in the uncovered new cities including the North East, union territories, and island territories will be charged a 2% annual fee of its gross revenue.

Broadcasters prep legal arsenals to challenge Prasar Bharati’s OTT plans

Cable operators have raised red flags as Prasar Bharati ventures into the OTT universe. (Photo: Unsplash)

Complaints, petitions, and a push for guidelines review are all on the table for Prasar Bharati, as private players raise red flags and get wary of increased competition with the launch of public OTT.

Prasar Bharati OTT likely to be launched on September 15: EXCLUSIVE

Prasar Bharati has extended deadline indefinitely till further orders.

Last month, the public service broadcaster invited submissions for the integration of various applications, including gaming, OTT, and educational apps into its platform and also sought onboarding linear satellite TV channels.

47% Indian consumers influenced by short-form videos while making purchases

Nearly 50% of Indians watch short-form videos for more than 30 minutes a day, with 29% spending more than 60 minutes a day, says the report by ShareChat and Moj.

A report by ShareChat and Moj highlights that short-form videos have become a staple in the daily lives of Indian consumers as 81% of consumers actively watch bite-sized form of content.

AIDCF criticises Prasar Bharati for onboarding private TV channels for its OTT; writes to MIB

Prasar Bharati has extended deadline indefinitely till further orders.

The All India Digital Cable Federation (AIDCF) has urged the Ministry of I&B to withdraw Prasar Bharati’s notice inviting TV broadcasters for its soon-to-be-launched OTT platform, as the same disrupts uplinking and downlinking guidelines.

Ad volumes on movie TV channels down by 4% in H1 2024

In H1’24, < 20-second ads size in movie channels witnessed a 3% increase in ad volume share compared to H1'23. (Image: Unsplash)

Compared to the first half of the 2023, the ad volumes saw a decrease this year, according to the TAM report. Also, hindi movie channels had the highest share of ad volumes in H1’24 at 41%.

Martech tools enable sustainable, profitable business models, says Neelima Burra of Luminous Power Technologies

India Premier League (IPL) has been one of the biggest brand investments and channel engagements for us, says Neelima Burra, chief strategy and transformation officer, Luminous Power Technologies.

With plans to transition into a consumer-technology brand, Luminous Power Technologies is strengthening itself beyond just the inverters, this year. Burra, chief strategy and transformation officer, talks about investing in AI for marketing and retail expansion.