With each episode surpassing an average of 20 million views, big and traditional brands are still shying away from sponsoring/associating with Samay Raina’s- ‘India’s Got Latent’ show over ‘brand safety’ concerns.
Author: Akanksha Nagar
Only 12% of director/CXO positions in M&E firms held by women in 2024: report
Spearheaded by Ormax Media and Film Companion Studios, the O Womaniya! 2024 report highlights a widening gap in female representation in the Indian entertainment ecosystem.
Dynamic Deepinder vs Reclusive Majety: The fine line between influence and overexposure
Founders must take care to avoid overexposure, remembering that their role is to serve as custodians of the brand—a delicate balance that requires authenticity, humility, and a relentless focus on the long-term benefit of the company.
India is the heartbeat of Unilever; unequivocally crucial to drive growth: Esi Eggleston Bracey of Unilever
Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.
TRAI extends deadline to receive comments on ‘regulatory framework for ground-based broadcasters’
Stakeholders sought extension of time for sending comments on consultation paper ‘Regulatory framework for Ground-based Broadcasters’. Last date for submission of written comments is November 22 and counter comments by December 6.
Union Govt has not worked even handedly with states on gaming sector: TN IT Minister
During an event in Hyderabad, IT Minister of Tamil Nadu, Dr. Palanivel Thiagarajan told Storyboard18 that gaming-specific policies and decisions should be apolitical. He also shared of working on the modified policy for real money gaming ban.
EXCLUSIVE: Telangana govt to form separate e-sports policy, confirms IT Minister
Confirming Storyboard18’s article on Telangana planning for India’s distinct esports policy, Telangana IT Minister, D. Sridhar Babu shared that industry stakeholders have already shared respective suggestions on the same.
EXCLUSIVE: AVGC 2.0 policy to be implemented by January’25: Telangana IT Minister
Telangana IT Minister, D. Sridhar Babu told Storyboard18 that AVGC 2.0 would be more attractive for start-ups and for innovation, at an event. He also said that responsible gaming and ethical considerations will be kept in mind while framing the policy.
Prasar Bharati indefinitely extends deadline for feature film, program proposals for upcoming OTT
On September 21, Prasar Bharati invited applications for sourcing of already produced 50 feature films and multiple programs on license fee/royalty basis, and the deadline was set for October 20.
Gaming can help India’s share in global M&E sector climb to 4%: Sanjay Jaju, MIB
Addressing the gaming community and stakeholders at an event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, talked about how the ‘sunrise’ sector has the potential to create jobs, fund start-ups and build enterprises.