Author: Akanksha Nagar

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Speaking at Storyboard18’s Global Pioneers Summit on March 28 in Mumbai, Devika Bulchandani, Global CEO, Ogilvy said,"The most important thing for me is 'Fearless Girl' is always going to be there across the New York Stock Exchange as a symbol that women have a right to be in the economic boardrooms of the world as much as any men do."

WPP has removed DEI language from its annual report amid U.S. political scrutiny, while WPP-owned Ogilvy’s CEO Devika Bulchandani continues to champion representation and purpose-driven storytelling. She highlights the ‘Fearless Girl’ on NYC’s Wall Street as a lasting symbol of female empowerment.

CCI crackdown on major media agencies may spur advertisers’ shift to ‘hybrid in-housing’

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Competition Commission of India’s probe into GroupM, Publicis, Madison, dentsu, and IPG, along with regulatory scrutiny, has led some advertisers to rethink their media buying and planning strategies. But will this accelerate the shift toward in-house capabilities, reducing reliance on external ad and media agencies? Experts argue.

Dream11’s IPL campaign creators unveil behind-the-scenes insights at Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

The creative masterminds behind Dream11’s blockbuster IPL campaign ‘Aapki Team Mein Kaun’— Adarsh Atal, Group Chief Creative Officer, Quotient Ventures, Shriram Iyer, Co-founder, ZeroFifty Mediawork, and renowned filmmaker Nitesh Tiwari, delved into the key factors that contributed to the campaign’s success.

Ogilvy global CEO Devika Bulchandani, Piyush Pandey, Shubhranshu Singh at GPS 2025: Advertising titans champion joy as a brand purpose

"Purpose doesn't have to be a sad thing; it could be joy also," said Devika Bulchandani, Global CEO, Ogilvy and Piyush Pandey, Chief Advisor, Ogilvy India, in a panel discussion led by Shubhranshu Singh, CMO, CVBU, Tata Motors, at Storyboard18's Global Pioneers Summit.

In a discussion led by Shubhranshu Singh, CMO, CVBU, Tata Motors, Piyush Pandey, Chief Advisor, Ogilvy India, and Devika Bulchandani, Global CEO, Ogilvy talked about the evolving landscape of advertising, creativity, and the role of purpose in branding.

As Artificial Intelligence advances, Ogilvy’s global CEO champions the power of human creativity

"Ideas and creativity don’t have to be data-led. They don’t have to be brand-led. They have to be human-led," says Devika Bulchandani at Storyboard18’s Global Pioneers Summit.

Discussing how great marketing isn’t just seen but is felt, Devika Bulchandani, Global CEO, Ogilvy, emphasised that ideas and creativity should be human-led rather than driven by data or brands. Highlighting the power of the creator economy, she urged marketers to move beyond treating influencers as mere ‘channels’ and instead foster deeper, more meaningful connections.

PepsiCo’s Jagrut Kotecha on collaboration, purpose, and the future of business in India

Speaking at Storyboard18's Global Pioneers Summit, Jagrut Kotecha of PepsiCo stressed the need for deeper industry collaboration, especially in sustainability and community development.

Discussing the role of partnerships in empowering communities at Storyboard18’s Global Pioneers Summit, Jagrut Kotecha, CEO, PepsiCo India and South Asia, said that transformation happens when organisations, corporates, and governments come together, leaving egos aside.

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

"Be bold, take risk and lead with purpose. Leaders must continuously learn and upskill for real transformation", says Hina Nagarajan MD & CEO, Diageo India at Storyboard18's Global Pioneers Summit.

Speaking at Storyboard18’s Global Pioneers Summit on March 28, Hina Nagarajan, MD & CEO of Diageo India, highlighted how businesses can drive growth through innovation and sustainability for a ‘Viksit Bharat.’ She provided insights on the importance of public-private partnerships, inclusive growth, and sustainability in fueling economic progress.

Dish TV addresses NSE, BSE penalisation over board strength non-compliance

Dish TV's board strength fell below the required level due to shareholders rejecting director appointments on December 12, 2024.

NSE and BSE issued notices on March 17, 2025, regarding Dish TV’s non-compliance with board and committee composition regulations. Responding on March 18, Dish TV said “non-compliance was beyond its control due to shareholder rejections and government approval requirements”.