Akanksha Nagar – Page 12

Patanjali misleading ads case: Baba Ramdev, Acharya Balkrishna move Kerala Court to recall non-bailable warrant

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

On February 3, Kerala Court issued non-bailable warrants against Baba Ramdev and Acharya Balkrishna over alleged misleading advertisements linked to Divya Pharmacy, a subsidiary of Patanjali Ayurved.

Electric vehicles adex share in auto sector set to climb 50%

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

As competition intensifies, coupled with government incentives and infrastructure development, experts anticipate the battery electric vehicles to help the auto sector ad spends grow substantially, with its share increasing to over 50% in the next two years.

Parliament committee to discuss ‘demands for grants’ for MIB on February 13

The parliamentary committee on 'Communications and Information Technology', chaired by Nishikant Dubey, is scheduled to meet on February 13.

The committee on Communications and Information Technology is scheduled to take oral evidence of the representatives of the Ministry of Information and Broadcasting and Ministry of Communications (Department of Posts) on Demands for Grants (2024-25).

BREAKING: Prasar Bharati invites applications for MPEG-4 slots for HD channels

The 86th online e-auction was held from March 4, 2025 onwards.

The 86th online e-auction will tentatively be held from March 4, 2025 onwards. The last date of submission is February 25, 2025.

RPSG Lifestyle Media’s Avarna Jain to launch American luxury-lifestyle magazine Robb Report in India

When asked how Indians are redefining luxury, Avarna Jain emphasizes that one key way they are doing so is by embracing their own heritage — no longer seeking validation from the West.

In an interview with Storyboard18, Avarna Jain, Chairperson of RPSG Lifestyle Media, shared her vision of positioning RPSG Lifestyle Media as the definitive authority on luxury and lifestyle. In discussing the curation of experiences for the Robb Report, Jain also delved into the broader conversation surrounding the evolving landscape of luxury consumption in India.

Finfluencers face 60% decline in brand deal rates, drop in followers as SEBI tightens rules

Finfluencers will face a massive revenue drop as brand deals evaporate, as firms will no longer risk collaborations that could land them in non-compliance with SEBI’s circular, say experts. (Representative Image: Mark Duffel via Unsplash)

SEBI’s latest move to prohibit financial influencers from using trend data to make predictions would lead to a significant drop in brand deals from brokerage firms and investment platforms. However, improvements in disclosures, reduced deceptive practices, and better measurability in influencer marketing are expected.

BJP spent over Rs 611 cr on media ads for Lok Sabha campaigning in 2024

Overall, BJP spent Rs 1737.68 crore on Lok Sabha elections in 2024. (Image source: CNBC-TV18)

According to the expenditure report submitted by the Bhartiya Janta Party to the Election Commission of India, it also spent Rs 55.75 crore on publicity materials such as posters, banners, hoardings, and flags to bolster its election outreach.

Govt issues advisory to cable operators; mandatory to carry four DD HD channels

With the rise of OTT platforms and free-to-air set-top boxes, Local Cable Operators have an opportunity to reinvent themselves(Photo: Unsplash)

Ministry of I&B has issued advisory to multi-system operators and local cable operators, notifying the names of Doordarshan channels including- DD National HD, DD News HD, DD Sports HD and DD India HD- to be mandatorily carried by the cable operators.

India smartphone market revenue all-time high in 2024; Nothing becomes fastest-growing brand

According to a Counterpoint Research report, vivo led the market in terms of volume for the first time in FY2024. Apple led the market in terms of value for the second successive year. (Representative Image: Vojtech Bruzek via Unsplash)

According to Counterpoint Research, premium smartphones now account for one in five shipments in India.

DPOs in demand: DPDP draft rules push Meta, Kotak, GMR to seek Data Protection Officers

The public feedback period on draft DPDPA rules was accepted till March 5, 2025. While businesses continue to strengthen their internal structure to comply with the rules, many industry bodies have pointed out the difficulties in achieving so- especially by the small-scale startup and businesses.

The release of draft Digital Personal Data Protection rules in January ’25 has spurred companies to intensify compliance audits to enhance data protection measures and onboard Data Protection Officers in many cases.