Author: Akanksha Nagar

Keep tobacco, alcohol ads and their proxies off IPL: Health Ministry tells Cricket Board

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

In a letter to IPL Chairman Arun Singh Dhumal, Director General of Health Services Atul Goel has urged to ban all tobacco and alcohol advertising during matches, related events and on TV broadcasts.

Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.

NASSCOM opposes DPDPA rules on cross-border data transfer restrictions

NASSCOM opposed the government's plan to restrict cross-border data transfer by SDFs, asserting that the proposal risks causing unintended uncertainty about international data transfers.

Indian non-governmental trade association and advocacy group, NASSCOM, has opposed the government’s plan to restrict cross-border data transfer by significant data fiduciaries, asserting that the move could discourage investment, impact global competitiveness, and increase compliance costs for companies.

IAMAI urges MeitY for 24-month implementation period of DPDPA Rules

Tech giants Google, Meta, YouTube, and Snap have earlier raised similar concerns over the Digital Personal Data Protection Act's restrictions on behavioural tracking.

In its recommendations to the Ministry of Electronics and Information Technology (MeitY), the Internet and Mobile Association of India (IAMAI) has also highlighted that the Act could hinder the startups and MSMEs because of the financial and technical burden.

Ad space per publication in print witnessed mere 1% growth in 2024

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

In 2024, ad space per publication in the print increased by a percent compared to 2023, according to the TAM AdEx report. Top advertisers included Maruti Suzuki India, Hero Motocorp, and Reliance Retail, among others.

Punit Goenka acquires 0.29% shares of ZEEL through wife, son

In his personal capacity, Punit Goenka, through his wife and son, bought ZEEL’s shares.

Goenka’s wife Shreyasi Goenka bought 13,83,500 securities worth Rs 13.46 crore (0.14% of shareholding), and son Udayan Goenka bought 14,15,450 securities worth around Rs 13.46 crore (0.15% of shareholding).

Amazon Ads launches Sponsored TV in India

Sponsored TV campaigns leverage Amazon’s machine learning-powered optimisation models, which are informed by Amazon’s first-party shopping and entertainment signals.

Amazon Ads’ latest service offers brands an efficient and cost-effective way to reach audiences via Amazon’s premium streaming content, starting with Amazon MX Player.

Cautious about misuse of telecom resources, DoT warns spammers of stringent penalties

Department of Telecommunications (DoT) has directed all Internet Service Providers (ISPs) in India to block access to a new set of websites allegedly involved in unauthorized distribution of Star India's copyrighted content.

In its latest advisory, the Department of Telecommunications (DoT) has mentioned of implementing advanced solutions and policies ensuring a secure and safe telecom ecosystem for all citizens.