Experts say brand sponsorships for the World Pickleball League (WPBL) are priced between Rs 9 crore for a three-year deal and Rs 10–12 crore for a five-year partnership, while team sponsorships are estimated at Rs 4 crore per year.
Author: Akanksha Nagar
Bhaskar Das Prayer Meet: Ad and media industry leaders unite to pay tribute and celebrate a visionary legacy
From singing his favorite Rabindra Sangeet to his friends and family narrating his larger-than-life stories, the prayer meet held in Mumbai on January 24 was a celebration of the legacy of Dr. Bhaskar Das.
MeitY extends deadline for public comments on ‘Report on AI Governance Guidelines Development’
The report for public consultation was earlier open till January 27. As stakeholders sought an extension to meaningfully engage and participate in the consultation process, it now has been pushed to February 27.
Zee Entertainment files $8 million counterclaim against Star India in ICC media rights dispute
Zee Entertainment (ZEEL) says that the arbitration process is in its early stages, with the determination of ZEEL’s alleged liability for breaches of the ‘Alliance Agreement’ with Star India still pending.
Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development
The media and entertainment sector anticipates simplified regulatory frameworks, a conducive environment for innovation, and initiatives that enhance the digital and technical skills of the workforce.
Maha Kumbh 2025: Travel platforms up ad spends by 40% as bookings skyrocket
As train and flight bookings rise over 200% on the back of Maha Kumbh, the online travel platforms and agencies significantly up advertising spends.
Media Rating Council accredits Nielsen’s Big Data + Panel national TV measurement
Big Data + Panel national TV measurement combines Nielsen’s representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices.
By 2030, digital economy to fuel 20% of India’s national income: MeitY
India’s digital economy is expected to grow almost twice as fast as the overall economy, and is expected to contribute one-fifth of GDP by 2030, says the Ministry of Electronics and Information Technology (MeitY) in its latest report.
Not within Indian court jurisdiction to hear copyright case by ANI: OpenAI
The Microsoft-backed AI company has told an Indian court that it was not within the jurisdiction of Indian courts to hear a copyright breach case brought by local news agency ANI as OpenAI had no presence in the country.
Lodha v/s Lodha: Abhishek Lodha files petition against younger brother Abhinandan Lodha over trademark
Abhishek Lodha’s Macrotech Developers approached Bombay HC to intervene and restrain House of Abhinandan Lodha (helmed by younger brother) from using the brand name ‘Lodha’.