Author: Akanksha Nagar

Skepticism looms over YouTube ‘Shorts’ despite aggressive push

Beyond competing with its formidable rival—Meta's Instagram Reels, which has quickly taken the lead in the short-video space—YouTube 'Shorts' is also facing scrutiny from advertisers over its effectiveness and brand safety.

Concerns over content safety and ad effectiveness temper marketers’ enthusiasm, even as YouTube ramps up efforts to challenge Instagram Reels.

“We recognize India requires a distinct approach to government affairs”, says Google’s Policy Head Wilson White

The tech giant also introduced a suite of new AI models designed to revolutionize content creation and communication. Lyria, now in enterprise preview, is a text-to-music model capable of generating high-fidelity, royalty-free music across various genres within minutes

Google’s head of government affairs and public policy, Wilson White, in an email to employees, says that Google is restructuring its government affairs and public policy team in India amid expansion push.

Supreme Court calls for mechanism for citizens to flag misleading ads

The Supreme Court will finally begin hearing the much-anticipated case on May 5 involving show-cause notices issued to some of India’s biggest online gaming companies.

The Court has called for a mechanism under the Drugs and Magic Remedies Act (DMR Act) to enable citizens to file complaints against misleading medical advertisements.

Celebrities In Action: The rise of celeb investors in sports leagues

For leagues, celebrity association provides instant credibility, media traction, and fan engagement. For celebrities, it’s a way to diversify their investments beyond entertainment and into a space with long-term growth potential.

Celebrity investors are moving beyond endorsements and actively seeking opportunities that offer sustained fan engagement, strong business potential, and long-term value. Investing in sports leagues also position them as visionary leaders.

India’s smartwatch shipments declined 30% y-o-y in 2024

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

According to Counterpoint Research report India’s smartwatch market saw first major drop after several years of steady growth, due to weaker upgrade cycles and first-time buyers’ unsatisfactory user experiences.

TRAI seeking Joint Advisors with salaries exceeding Rs 2 lakh

The TRAI recommendations follow a request from the Department of Telecommunications (DoT) in January 2024, seeking revised recommendations on M2M communication policies, particularly related to spectrum, roaming, and service quality requirements.

Telecom Regulatory Authority of India is recruiting candidates for the post of Joint Advisor (Information Technology) on a deputation basis on foreign service terms for its headquarter in New Delhi and the regional office in Hyderabad.

BREAKING: TRAI releases recommendations on ‘Framework for Service Authorisations for provision of Broadcasting Services’

The TRAI recommendations follow a request from the Department of Telecommunications (DoT) in January 2024, seeking revised recommendations on M2M communication policies, particularly related to spectrum, roaming, and service quality requirements.

On December 18, 2024 TRAI held an open house discussion on the terms and conditions, including fees or charges for authorisation to provide broadcasting services, aligning it to the Telecom Act, 2023.