Author: Akanksha Nagar

Middle class of a billion by 2047 to transform India into global consumption powerhouse: study

According to the report, a major challenge looming over the middle class is job security. (Image source: Rediffusion report)

The burgeoning middle class, defined by households earning between Rs 5 lakh and Rs 30 lakh annually, is expected to constitute 60% of the Indian population by 2047— offering significant opportunities for both basic and luxury brands.

60 TV Channels won MPEG-2 slot in 85th e-auction: Prasar Bharati

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

Prasar Bharati has released the official list of winners. The channels were allotted from April 1, 2025, to March 31, 2026, in the 85th DD FreeDish DTH platform MPEG-2 online e-auction.

Google’s Public Policy Shake-up: Are big techs struggling to retain policy heads in India?

Balancing global corporate strategies with local political sensitivities and sudden regulatory shifts makes the job of policy heads challenging, say experts.

Instability in public policy roles is a recurring issue for a few big tech firms and multinationals in India. Complex regulatory landscape, heavy compliance burden, or lack of leadership? Experts weigh in.

Sensationalism vs. Substance: Industry raises concerns over YouTube’s algorithmic choices

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

Highlighting the ‘selective outrage’ directed solely at content creators in the Ranveer Allahbadia controversy, key media and legal experts raise concerns about YouTube’s accountability.

‘Summon YouTube to court, not just Ranveer, Apoorva’: Anupam Mittal on Ranveer Allahbadia controversy

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group (in left).

Taking to LinkedIn, Anupam Mittal, Founder & CEO of People Group, said that the real culprits are ‘big-techs’ who take cover under digital intermediary laws that allow them to flout all responsibility and accountability.

42% of cinemagoers cite ads as influential in purchase decisions: GroupM

GroupM report highlighted that on average, people watch 18 movies annually, with men outpacing over women, pointing to a gender gap in viewership.

According to GroupM’s latest report, ‘Profiling Cinemagoers’, cinema has emerged as a powerful driver of the out-of-home economy with 858 million footfalls and a Gross Box Office Collection Rs 12.38 billion.

Need to rethink customer interactions to improve experience: Mauro Carobene of Tata Communications

"Happy, well-supported employees are not just beneficial—they are crucial to delivering high-quality customer interactions," says Mauro Carobene, VP and Global Head – Customer Interactions Suite, Tata Communications.

Mauro Carobene, VP and Global Head – Customer Interactions Suite, Tata Communications, suggests that to stay competitive, organisations must effectively utilise data and adopt AI-driven technologies to improve customer interactions.

DoT asks social media platforms to remove content violating Telecom Act

Department of Telecommunications (DoT) has directed all Internet Service Providers (ISPs) in India to block access to a new set of websites allegedly involved in unauthorized distribution of Star India's copyrighted content.

As some influencers misinform users on changing their caller ID, the Department of Telecommunications has asked platforms including Meta, X, Instagram, and Google to remove content that doesn’t comply with the Telecommunications Act, 2023.

TV News commands advertiser interest despite digital surge; print yet to reclaim pre-Covid ground

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

As digital platforms grow, Television News too continues to capture both viewers and advertisers, while print media is yet to regain its pre-Covid audience and advertiser interest.