Author: Aashrey Baliga

Lenskart’s Peyush Bansal: I’m not a celebrity entrepreneur and I don’t have aspirations to be one

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Lenskart’s co-founder, chief executive and people officer, Peyush Bansal on the brand’s ad campaign featuring Karan Johar, his appearance in the films and the cult of celebrity founders.

Simply Speaking: What is Viral is not always Vital

Brands talk to the rejectors and the ‘passives’ in the same way they talk to their core. The idea is to activate the brand’s worldview in the brains of such folks. It is believed that via mirroring of messages, brands gain traction. (Representative image by Mike Petrucci via Unsplash)

When marketing pundits talk about ‘loyalists’, or ‘the passives’ or ‘detractors’ they are referring to merely a collection of individuals into range based groups. Leaving diehard loyalists aside, there is much eagerness to engage with the middle uncommitted. The recruits all lie in this middle mass is the belief.

How Artificial Intelligence will impact the future of filmmaking

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Artificial intelligence has many benefits in filmmaking. For one, it allows filmmakers to create more complex and realistic visual effects without the need for expensive sets or equipment. It also enables filmmakers to experiment with new creative ideas that would have been impossible to achieve using traditional filmmaking techniques.

No Additional Data Charges for Watching IPL 2023

After watching an IPL match, the approximately 20 million affluent consumers who typically have unlimited Wi-Fi will still have 100 per cent of their data allowance available. The mass consumers segment, which comprises around 300 million users with daily data plans ranging from 2GB to 3GB, will have 77 per cent of their data remaining per day.

IPL 2023 will be a seamless and convenient experience all thanks to zero data barriers, affordable internet and free streaming on JioCinema

Indian short-form video apps are intimidating competitors for global tech giants: Redseer Strategy Consultants report

Bharatiya Janata Party took the third position with a 15 percent ad volume share. (Representative image by Randy Fath via Unsplash)

Leading Indian short-form video (SFV) players have come close to global players in SFV terms of scale while having similar engagement levels. The Indian SFV market monetisation is at the cusp of a breakout and could potentially be an opportunity of $8-12 billion by 2030.

Will Connected TVs surpass HDTV in popularity with Free Streaming of IPL 2023?

The study aims to deliver comprehensive insights that will empower brands, publishers, OTT players, agencies and broadcasters to make informed decisions and drive business growth.

With cord-cutters, advent of 5G, rise of affluent audiences and shift towards Digital from Linear TV – CTV is setting the stage on fire for both viewers and advertisers this year,

ShareChat elevates Mousumi Mishra to head of consumer marketing

Mousumi Mishra worked in various marketing roles at large media conglomerates, including Disney-Star and Zee Entertainment, where she played an instrumental role in launching category-leading brands like Star Bharat, ZEE Picchar & Hotstar and re-branding of Star Plus.

In her new role, Mishra would lead brand strategy and management, social media management, and consumer research for both brands.

BBH India appoints Parixit Bhattacharya as chief creative officer

Parixit Bhattacharya regarding the appointment said, "I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

Parixit Bhattacharya has worked with global brands such as Airbnb, Apple, Adidas, Standard Chartered, Nissan, Time, HSBC, Unilever, Nestle, Red Cross to name a few. His projects have aligned technology, data and creativity and have won him Golds at most global award shows.