Author: Aashrey Baliga

MIB issues clarification; 26 percent FDI limit does not apply to OTT platforms streaming digital feed of TV news channels

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

MIB clarified “that when an OTT platform is hosting digital feed of a TV news channel granted permission under the extant Uplinking & Downlinking Guidelines, only as a medium and makes it available to its subscribers/users, such a OTT platform is not covered under the 26% FDI rule.”

We see our role in the (meats) category as Amul’s role in the milk category: Santosh Hegde, Licious

The ad features The Great Khali in a foodie avatar.

The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Innovation and technological transformation will be the name of the game. Utilizing technology in the right way to focus on customer delight will be the key to success.

Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.

Clutter Breakers: Coca-Cola’s new ad campaign turns fantasy into reality

The ad campaign by Coca-Cola titled ‘Masterpiece’ is truly named aptly. Viewers get to see a different side of the brand's storytelling. Contrary to what they are already used to seeing, where a bottle of Coke would appear in the middle of the story, this time the bottle of Coke is the story.

In Coca-Cola’s recent ad, paintings from the likes of Warhol, Vermeer and Van Gogh among others literally come to life though animation and VFX.

Britannia’s Marie Gold ad seeks to celebrate Women’s Day everyday

There is a lot of clutter this time round, especially on March 8. The idea of talking about Women’s Day a day later is unique and stands out. It conveys that while the celebrations have ended, the emotions and essence should continue. Even though the ad is about Women’s Day, it is expected to be watched by men and women. The simple and humble storyline is expected to generate a very positive response.

In an exclusive conversation with Storyboard18, Amit Doshi, chief marketing officer of Britannia, talks about the latest Women’s Day ad campaign and a startup contest that empowers women entrepreneurs.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part Two)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representational image by Knight Duong via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part One)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representative image by Miguel Salgado via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

Infectious Advertising appoints Cannes Lions winner Shabbir Motiwala as head of production

"As the Head of Production, I am committed to bringing in talented individuals who excel in film production and digital technology. It is important to me to create an environment where the team feels supported in taking risks and trying out newer things, pushing the boundaries of creativity and innovation." - Shabbir Motiwala

Shabbir Motiwala has worked with reputed brands such as Honda, Coca-Cola, Panasonic, Nissan, Toyota, Unilever, P&G, Reckitt, ICICI, Colgate Palmolive, Google, Castrol, and many others. He has earned multiple awards at Cannes Lions, and The White Pencil at the DnAD as a producer.

Clutter Breakers: JioCinema’s new WPL campaign positively propels women’s cricket

The ad is different while involving feelings of warmth and familiarity. It really is a refreshing take on something that is close to our hearts and convincingly puts a smile on our faces. The ad promises that the WPL will deliver the same stimulation and intoxication like its already established male counterpart.

VIacom18 in association with Ogilvy India have launched a unique ad campaign around the Women’s Premier League (WPL) that highlights and promotes the sport in an intriguing way.