Tag: Technology

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

Accenture invests in generative AI enabler Writer

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.

Connected cars witness widespread adoption; likely to account for more than half of PV market in 2023

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

With consumers increasingly opting for technology-equipped cars, all major carmakers in India are redrawing their strategies by rolling out models loaded with hi-tech features.

Generative AI poised to impact labour markets significantly: World Economic Forum

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

As per World Economic Foum, 19,000 distinct tasks across 867 different occupations likely to be impacted by LLMs. The industries with the highest estimates of overall potential exposure – both in automation and augmentation – are financial services and capital markets, along with insurance and pension management.

CTV empowers creation of hyper-targeted campaigns: Arjit Sachdeva of VDO.AI

Estimates suggest that each brand's ad spend during the World Cup could range from approximately INR 2.4 million to 3 million, reflecting their substantial commitment to connect with the cricket-loving audience.

Brands are poised to make significant investments in leveraging CTV and OTT platforms during the 2023 World Cup, with ad spend for this highly anticipated event expected to reach remarkable heights. Notably, key sectors like B2C, including FMCG and automobiles, are likely to lead the charge in terms of ad spend.

Koo needs fresh funding or strategic partnership to continue its growth: Mayank Bidawatka

While Koo is yet to file its FY23 financials, its revenues totalled to just Rs 14 lakh in FY22, as per the latest available data, up from Rs 8 lakh in FY21. (Image sourced from CNBC)

Koo, once a high-flying startup, had also roped in Naval Ravikant and Balaji Srinivasan as investors. It had even positioned itself to take on X (formerly Twitter) but now cannot scale without an M&A or fresh capital.

All smartphones will have to support for NavIC by the end of 2025: Rajeev Chandrasekhar

“Net Neutrality in India was a hard fought battle for those who remember - which started during UPA government and peaked in 2015/2016. I led an effort where over 5 lac Indians wrote to TRAI opposing efforts of some telcos to cabelize the internet and double dip/charge,” the minister said in a social media post. (Image sourced from Moneycontrol)

5G smartphones would have to support NavIC by 1 January 2025, and other phones by December 2025, the minister said.

Apple has ditched the Lightning connector: here’s what it means for you

The European Commission earlier estimated that a common charger will save 11,000 tons of e-waste annually in Europe alone while the tonnes of lightning cables that already owned because of previous iPhones could also add to the waste in the coming years. (Image source:Moneycontrol)

Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.