Sports – Page 2 – storyboard18

IPL players to earn Rs 7.5 lakh per game in new match fee structure

Jay Shah's participation aligns with a precedent set by former ICC chairman N. Srinivasan, who attended BCCI meetings during his tenure in 2014-2015.

BCCI introduces match fees for IPL players, adding Rs 1.05 crore potential earnings for full-season participation, to be implemented from the 2025 season.

Virat Kohli leads as top taxpayer among Indian sportspersons

Virat Kohli took the top spot due to his high ranking in parameters such as likeability, popularity, and consumer interest

The former Indian cricket captain paid Rs 66 crore in taxes for the 2023-24 financial year, topping the list of Indian athletes.

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.

Illegal betting apps now a threat to sports broadcasters and live streaming platforms

76% of those who accessed pirated content belonged to the 19-to-34-year age group

Some notorious betting apps, such as 1xbet, Reddy Anna, Khelo Yar, 96win, and Sat Sport, among others, allow users to watch live sports content while placing bets on their platforms.

Centre Court Capital announces Rs350 crore sports tech and gaming VC fund in India

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

Founded by former JSW Sports CEO, Mustafa Ghouse and anchored by Parth Jindal, the fund has raised Rs 200 crore to date.

An agency can only be good if you brief them well: Capgemini’s Virginie Regis

In a wide-ranging exclusive interaction with Storyboard18, Virginie Regis, chief marketing and communications officer, and member of the Group Executive Committee at Capgemini, talks about the role of a modern marketer, metaverse, AI and ML, the talent crunch, client-agency relationships and sports as a marketing avenue.

The IT major’s global CMO talks about the evolving role of a modern marketer.

CWG 2022: Brands must look beyond colour and number of medals

The question we should be asking is what do the medals mean for our athletes beyond just a great sense of achievement and national pride? It means many things. But very importantly, it triggers a potential acceleration in their financial earnings which they truly deserve. (Representational image: Steven Lelham via Unsplash)

All our medal winners must find similar opportunities with brands once they come back home. The younger brands are far more open for such engagements today.