Tag: CWG 2022

CWG 2022: Brands must look beyond colour and number of medals

The question we should be asking is what do the medals mean for our athletes beyond just a great sense of achievement and national pride? It means many things. But very importantly, it triggers a potential acceleration in their financial earnings which they truly deserve. (Representational image: Steven Lelham via Unsplash)

All our medal winners must find similar opportunities with brands once they come back home. The younger brands are far more open for such engagements today.