Marketing – Page 7 – storyboard18

With no celebrity quotient, how can crypto brands change their ad strategy?

Given India's regulatory landscape, crypto platforms are navigating a complex environment where government regulations are still evolving.

Given the inherent category challenges, crypto brands need to advertise with caution.

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

Using machine learning and deep learning algorithms, marketers can seamlessly gather, analyze, and integrate key data into their strategies and craft personalised messages to customers at every stage of the marketing funnel. (Representational image via Unsplash)

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.

What TikTok’s possible comeback means for brands & creators

Representative Image via Unsplash

Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.

Mast & Meh – The best and worst ads this week

A still from Apple’s ‘Data Auction’ ad.

Watch out for Storyboard18’s picks of the week’s best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.

Marathon Musings Of A Marketer

Bajaj Allianz Life Insurance CMO Chandramohan Mehra has run marathons all over the world.

Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, writes about the work and life lessons he gathered as a marathon runner.

Why Startups Love IPL? Need Word Of Caution For Startups?

A still from the Panel discussion.

Storyboard18 discusses at length about the startup industry and their interest towards IPL. Also, an exclusive chat with Prashant Kumar, the founder of Entropia, a next-gen marketing service.

Esports is filled with marketing opportunities for brands: Lokesh Suji

Lokesh Suji, Director - Esports Federation of India, VP - Asian Esports Federation

In an exclusive chat with Storyboard18’s Tasmayee Laha Roy, Lokesh Suji, Director – Esports Federation of India, VP – Asian Esports Federation talks about the opportunities in the space for modern marketers and how 2022 will see a growth in the overall segment from the grassroots level.

Tag: Marketing