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Omnicom seeks CCI nod for acquisition of Interpublic Group

The merger, expected to close in the second half of 2025, is subject to regulatory approvals worldwide, including from the CCI, as well as shareholder votes from both companies.

Under the proposed transaction, Omnicom’s wholly owned subsidiary, EXT Subsidiary Inc. (Omnicom Merger Sub), will merge with IPG, resulting in IPG becoming a wholly owned subsidiary of Omnicom

IPG’s Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL’s OOH media spends is about Rs 200 crore for pan India campaigns.

IPG reports $2.50 billion as revenue for first quarter of 2024

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

The net income reported was $110.4 million.

Pitch, Please: BMW India puts its media and creative account up for review

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The German luxury car maker has called for a pitch and is reviewing its agency requirements.

Why are next-gen ad executives not a part of Indian advertising clubs?

(Representational image via Unsplash)

Younger leaders say ad clubs in the country are not inclusive. But veterans running these organizations say the doors are always open and it’s real commitment to the cause that they seek in the next-gen.

Chat with IPG’s Arun Kumar and Plum’s Shankar Prasad and actor Ananya Pandey

Storyboard18’s Ankita Saxena with Plum's Shankar Prasad and actor Ananya Pandey

Catch two insight-packed conversations on this week’s show. Arun Kumar, chief data & technology officer, IPG, talks about data, privacy and how global advertisers view India. Plus, catch up with actor Ananya Pandey and Shankar Prasad, CEO and founder of Plum.

Advertising is in the position where tobacco was: IPG’s Arun Kumar

Arun Kumar, Chief Data and Technology Officer, IPG

Part of the blame for this position the industry is in lies with marketers who “don’t talk about what they do and why it is valuable,” says IPG’s Chief Data and Technology Officer, Arun Kumar

IPG Mediabrands wins ITC’s media and digital accounts

Representative Image via Unsplash

The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.