gaming – Page 13 – storyboard18

SportsBaazi co-founder Puneet Dua: Just burning cash on user acquisition is a recipe for disaster

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Puneet Dua, co-founder and CMO, SportsBaazi talks about marketing and media trends in gaming, GST impact on the ecosystem, and growth and importance of content in marketing RMG.

Junglee Poker partners with Anil Kapoor for new campaign

Junglee Poker is a poker gaming app by Junglee Games India Pvt. Ltd.

The TVC has been conceptualised by Junglee Games and directed by Abhinay Deo. Production for the same has been done by Ramesh Deo Productions.

My11Circle to become official fantasy sports partner of Tata IPL 2024

IPL 2023 season saw approximately 61 million users actively participating in fantasy gaming, as reported by Redseer Strategy Consultants. (Image source: Google Play)

Aramco and Saudi Tourism, the biggest sponsors of IPL withdrew from bidding for the associate sponsorship title, also known as the official partners (OP).

Nodwin Gaming to acquire Ninja Global FZCO

This acquisition also readies Nodwin Gaming to expand to Central Asia, where the mobile games market is experiencing rapid growth, across multiplayer and strategy games, driven by tech-savvy youth population. (Image source: Official website)

This acquisition, which comes on the heels of acquisition of Games Marketing Services company PublishMe in October, solidifies its presence in the rapidly expanding Middle East and Turkish markets.

NCLT admits insolvency petition against Dream11’s parent company, Sporta Technologies over rent default

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The tribunal has appointed Madan Bajrang Lal Vaishnawa as the Interim Resolution Professional (IRP) to oversee the company’s affairs.

Dream11 to continue as the official fantasy gaming partner of NBA and WNBA

Through the extension, fans in India can compete daily in a variety of public and private NBA and WNBA-themed fantasy games. (Image source: Moneycontrol)

The renewal builds on Dream11 and the NBA’s relationship that began in the 2017-18 season with the launch of the league’s first official fantasy game in India.

Disney to invest $1.5 billion in Fortnite maker Epic Games

“Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite, and they use Unreal Engine across their portfolio,” said Epic Games founder and CEO Tim Sweeney

Disney plans to launch a ‘games and entertainment universe’ that integrates the entertainment conglomerate’s storytelling into Epic’s popular game Fortnite.

Budget 2024: Huge potential with 28% GST on online gaming, says Revenue Secretary

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

Revenue Secretary Malhotra, in a post-Budget interview with CNBC-TV18, said the government saw a sixfold surge in revenue after the implementation of 28% GST on online gaming platforms from October 1, 2023.

Game-Changer: Programmatic advertising takes centre stage for gaming marketers

Game downloads in India soared from 5.65 billion to 9.5 billion in four years. (Representative Image: Alex Haney via Unsplash)

Research suggests that by 2030, gaming-related advertising will be worth $17.6 billion globally. A large part of this will be programmatic ads, said experts.

Google Play expands support for real money gaming apps

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

This includes covering game types and operators not currently addressed by existing licensing frameworks, as outlined in the internet giant’s blog post on January 11.