Tag: gaming

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.

Vi and Team Vitality enter into esports partnership in India

This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities. (Images sourced via Vi and Team Vitality websites)

The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale.

2023 wrap: A year of transformations for India’s gaming sector

WinZO also partnered with the Indian Institute of Technology-Delhi (IIT-D), the Delhi Technological University (DTU), the Netaji Subhash University of Technology (NSUT), and the IIITD to launch its new cyber security programme, Code Health and Security Evaluation (CHASE). (Representative Image: Omid Armin via Unsplash)

The gaming sector was hit by the 28 percent tax on the full face value of bets placed on online games. However, the year also saw India retaining its spot as a key leader in global game downloads. Future growth is expected by in- app purchases and ad revenues in casual and mid-core games.

Gaming ideal advertising medium for sports and live events now: Roland Landers, AIGF

India is currently looking at a 150 million strong community of mid-core/ core gamers in 2023 alone, a significant portion of which have graduated from casual gameplay.(Representative Image: Javier Martínez via Unsplash)

Roland Landers, CEO, and Dhruv Garg, Tech & Policy Lawyer and Legal Advisor, All India Gaming Federation (AIGF) talk about the Madras High Court verdict overturning the rummy and poker ban, the implication of 28% GST on the gaming fraternity, the gaming trends of 2023 and a lot more.

Investing in skills and talent crucial for online gaming: Sumanta Dey

WinZO also partnered with the Indian Institute of Technology-Delhi (IIT-D), the Delhi Technological University (DTU), the Netaji Subhash University of Technology (NSUT), and the IIITD to launch its new cyber security programme, Code Health and Security Evaluation (CHASE). (Representative Image: Omid Armin via Unsplash)

The senior director, public policy and corporate affairs, Head Digital Works, talks about challenges the gaming industry faces.

iQOO secures title sponsorship for esports team SOUL

The representation letter to the Prime Minister’s Office and to the office of the Minister of Information and Broadcasting (MIB) was signed by 70 companies from the Indian video games and esports industry.

As per the Windows of Opportunity report on India’s Media and Entertainment industry by FICCI-EY, the number of brands investing in Esports in India will grow from 80 in 2022 to reach 100 in 2023.

Self-regulation for safe and accountable online gaming industry

GGR is the difference between the amount wagered minus the amount won. (Representative Image via Unsplash)

The need for gaming regulation in India arises from the rapid growth and increasing popularity of the online gaming in India, driven with global trends, smartphone penetration, a burgeoning youth population, and gaming genres in tune with local factors.

How game publishers can navigate in a post-cookie world

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Native ads can bolster the efforts of game publishers and help them gain incremental revenue.

Taxing Times: Online gaming firms fear growth slump

The sports technology sector is ripe for investment, projected to be a $1 billion market with a projected CAGR of 19%. (Representative Image: JESHOOTS.COM via Unsplash)

The gaming industry, which was growing at a notable compound annual growth rate (CAGR) of 28% from the fiscal year 2020 to 2023, is projected to grow at a CAGR of 15% until FY28, due to recent taxation changes.