Tag: gaming

Blockchain in gaming opens up new dimension for marketing and sales

The integration of blockchain technology into gaming opens up a new dimension for marketing and sales, enabling companies to harness the power of consumer reputation to establish trust and loyalty. (Representative Image: Hitesh Choudhary via Unsplash)

As the gaming industry continues to evolve, blockchain technology will play an increasingly pivotal role in shaping the future of consumer marketing and sales.

Games of skill do not metamorphose into games of chance if played online

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

According to Aruna Sharma, former secretary, MeitY India needs to revisit the 28 percent taxation on all online games if the industry is to grow to be the second largest in the world. Else, the action will shift to grey markets.

Neela Mediatech’s gaming platform TMKOC PLAY partners with Jio games

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

With this partnership, the company aims to roll out 50+ games on the Jio Games platform targeting a significant base of Indian mobile and cloud gaming users.

Madras High Court reverses government ban on online rummy and poker

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

The All India Gaming Federation, Gameskraft, Games24x7, Junglee Rummy, and A23 were among the petitioners who argued that while the game is legally permissible when played physically, it becomes illegal when played online.

Nithin Kamath’s Rainmatter-backed Game Theory acquires Matchday.ai

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The primary objective behind this strategic move is to accelerate the technology roadmap of AI capabilities and computer vision.

Government regulation instills trust and credibility: Head Digital Work’s Gunnidhi Sareen

Gunnidhi Sareen, vice president - marketing, Head Digital Works states, "In the long run, the establishment of trust and credibility is beneficial for the gaming industry. It encourages more individuals to choose these platforms for leisure activities, contributing to the overall growth of the industry. As trust is built, we can anticipate an increase in the number of customers engaging with the platform during their leisure time throughout the day."

Gunnidhi Sareen, VP Marketing at Head Digital Works about GST, its impact, responsible gaming, SRK as brand ambassador and more.

Online gaming companies continue to be on India’s radar: Sources

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

The government has identified instances where online gaming companies restructured themselves to evade GST & income tax.

Indian gaming industry expected to touch $7.5 billion by FY28

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

As per Lumikai’s recent gaming report, in-app purchases and ad revenues is anticipated to be the mainstay contributors to the industry’s growth.

IndiGG IP’s Kratos Studios rolls out ‘Kratos Games Network’ program

The Kratos Games Network will offer a multitude of benefits, including access to a large number of gamer communities. Being a part of Kratos Games Network, the partner developers will also have an economic value-sharing model with their gamers, leading to enhanced user retention and increased monetization for individual gamers.

The ‘Kratos Games Network’ will extend the grant to web2 gaming development studios and will transition their games to blockchain gaming.