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EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

BMC releases ad hoarding policy; Revises SOPs, specifies liability

BMC has released the draft of the outdoor advertising policy which proposes permit renewal 3 months in advance before the expiry of the licence. (Image source: IndiaMART)

The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.

Ghatkopar hoarding case: Bombay HC finds no merit in claims of Ego Media owner, dismisses plea

The hoarding installed in Ghatkopar area collapsed due to "unexpected, unusual wind speed" and no fault can be attributed to the applicant (whose firm had installed it), advocate Khan argued.

The Court said that there was no impairment in the mandated procedure, no legal infirmity in remand orders, and no merits in the contention that his arrest was illegal.

Exclusive: Kalyan Hoarding collapse; KDMC to take action against 13 OOH agencies

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

According to a KDMC official, the civic body had permitted 160 contractors to install hoardings in the city, out of which only 147 contractors complied by conducting structural audits.

Hoarding Collapse: Bombay HC to decide fate of Ego Media Director’s release on August 9

The hoarding installed in Ghatkopar area collapsed due to "unexpected, unusual wind speed" and no fault can be attributed to the applicant (whose firm had installed it), advocate Khan argued.

Bhinde in his petition to quash the case claimed that IMD failed to predict the weather on the day of hoarding collapse.

Breaking: KDMC springs into action, removes two ‘unsafe’ hoardings

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

Additionally, KDMC has notified railway officials to inspect all hoardings under their jurisdiction to ensure they comply with safety standards.

Hoarding collapse in Thane; left two injured, vehicles damaged

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

A large wooden hoarding fell on a busy Shahjanand Chowk area in Kalyan (West) on August 2, amidst heavy rains. People concerned with the matter are being probed.

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations.

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

BMC has released the draft of the outdoor advertising policy which proposes permit renewal 3 months in advance before the expiry of the licence. (Image source: IndiaMART)

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

BMC’s draft guidelines to regulate hoardings are to be unveiled today

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.

The guidelines from the Brihanmumbai Municipal Corporation come after the tragic Ghakopar incident of an illegal ad hoarding collapse that took 17 lives, in May. In its investigation, BMC found 306 unauthorised hoardings in the city.