The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.
Tag: FreeOurSkylines
Exclusive: Mumbai Police freezes ‘No Objection Certificates’ for OOH hoardings
The BMC’s guidelines for hoardings state that no illuminated, digital, LED, or LCD advertisements shall be permitted without an NOC from the Mumbai Traffic Police Department.
South Mumbai residents oppose hoardings on coastal road, MCZMA defers its plans
The MCZMA is a body that clears projects in coastal areas of the state that are governed by the Coastal Regulation Zone (CRZ) of the Environment Protection Act.
EXCLUSIVE: Ganesh pandals meet Maha Chief Minister, discuss OOH hoardings
Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar and Guardian Minister of Mumbai City District, Deepak Kesarkar were present during the meeting at Sahyadri state guest house.
Media agencies fear BMC outdoor ad policy to negatively impact ad investments
The recently released BMC draft policy on outdoor advertising has sparked a debate in adland over ambiguities and stringency.
EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps
A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.
BMC releases ad hoarding policy; Revises SOPs, specifies liability
The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.
Ghatkopar hoarding case: Bombay HC finds no merit in claims of Ego Media owner, dismisses plea
The Court said that there was no impairment in the mandated procedure, no legal infirmity in remand orders, and no merits in the contention that his arrest was illegal.
Exclusive: Kalyan Hoarding collapse; KDMC to take action against 13 OOH agencies
According to a KDMC official, the civic body had permitted 160 contractors to install hoardings in the city, out of which only 147 contractors complied by conducting structural audits.
Hoarding Collapse: Bombay HC to decide fate of Ego Media Director’s release on August 9
Bhinde in his petition to quash the case claimed that IMD failed to predict the weather on the day of hoarding collapse.