Mumbai ad hoarding collapse: “Regulatory machineries like OOH Association have failed to recognise importance of public safety,” says ad veteran

Tapas Gupta, CMD, BEI Confluence Communication and ex- President & CEO of a McCann agency (PSL Erickson), told Storyboard18 that OOH owners should borrow best global practices and implement these in India to avoid such incidents, going forward.

Tapas Gupta, CMD, BEI Confluence Communication and ex- President & CEO of a McCann agency (PSL Erickson), called out the OOH associations in the country for the tragic incident that took 14 people lives after a 100-feet-tall illegal billboard fell in Mumbai.

Mumbai billboard collapse: Scope of Disaster Management Act in providing accountability and relief

Khan is alleged to be the business partner of the wife of Additional Director-General of Police- Quaiser Khalid, in connection with the Ghatkopar hoarding collapse case.

The Disaster Management Act gives victims and families of victims in incidents like the May 13 hoarding collapse in Mumbai not only legal options but also a host of compensations.

Mumbai “illegal hoarding” collapse; BMC to take legal action against ad agencies

While the hoarding collapse might not be a typical natural disaster, the immediate response and relief measures outlined in the DMA can still be triggered.

The BMC said that it will file an FIR against the Central Railways as well as the advertising agencies responsible for the illegal hoarding, under the provisions of Disaster Management Act.