After the initial shock of hearing about the giant billboard crash, a media executive called his colleagues to check if any of the agency’s brands were on the hoarding.
Tag: FreeOurSkylines
“Imagine if there was a baby oil messaging on the billboard. And it falls and kills a few mothers”
Advertising veterans condemn the state of outdoor media and lack of action to curb illegal ad hoardings after the Mumbai billboard collapse that killed over a dozen people.
Mumbai ad hoarding collapse: “Regulatory machineries like OOH Association have failed to recognise importance of public safety,” says ad veteran
Tapas Gupta, CMD, BEI Confluence Communication and ex- President & CEO of a McCann agency (PSL Erickson), called out the OOH associations in the country for the tragic incident that took 14 people lives after a 100-feet-tall illegal billboard fell in Mumbai.
Mumbai billboard collapse: Scope of Disaster Management Act in providing accountability and relief
The Disaster Management Act gives victims and families of victims in incidents like the May 13 hoarding collapse in Mumbai not only legal options but also a host of compensations.
Eknath Shinde directs BMC to audit and remove dangerous hoardings in Mumbai
The CM has instructed the Mumbai Municipal Corporation to audit and remove all unauthorised and dangerous hoardings as soon as possible.
Mumbai “illegal hoarding” collapse; BMC to take legal action against ad agencies
The BMC said that it will file an FIR against the Central Railways as well as the advertising agencies responsible for the illegal hoarding, under the provisions of Disaster Management Act.