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Mumbai hoarding collapse: BMC issues notice to railway authorities; Hoardings above 40×40 size to be removed

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

The BMC said in a release issued on May 15, that the notices have been sent to the authorities for the removal of hoardings above 40 x 40 feet size, under Section 30 (2) (V) of the Disaster Management Act, 2005.

“Strongman monopoly promoting illegal hoarding, sub-standard installations”: Vikram Bhalla of Vivify Asia

Vikram Bhalla, Founder and Director, Vivify Asia.

Founder and Director of Vivify Asia, Bhalla, talks about the tragic illegal hoarding incident that took place in Mumbai, on May 13. He shares how such threats can be addressed by ensuring media is handled by professionally trained teams and not labour hired by a strongman

Illegal ad hoardings – deadly threat to people’s lives and property

The local governments of several other cities have also started examining, evaluating, and changing the numerous OOH installations in their respective areas.

Illegal hoardings and billboards have claimed the lives of many of citizens, over the past few years

OOH Association says expelling bad actors isn’t enough; enforcement is key, not ban

Rachana Lokhande, founder of Glocal Bridge, partner at OOH Capital and advisor with the Indian Outdoor Advertising Association shares a perspective.

The billboard collapse in Mumbai renews calls for stricter enforcement of safety standards and laws on outdoor advertising. The OOH Association can bar non-compliant media owners from membership. But that’s not enough. Here’s why.

Brands to demand accountability from OOH vendors after Mumbai hoarding incident

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

Marketers must take stringent calls and check bona fide credentials of the OOH vendors they choose to work with, say experts. Industry specific associations like the ISA and AAAI should also lead the effort to clean up the industry.

Advertisers alarmed by Mumbai hoarding collapse; ad agencies, brands call for audits and action

The committee will reportedly deliver a report in the next couple of months.

After the initial shock of hearing about the giant billboard crash, a media executive called his colleagues to check if any of the agency’s brands were on the hoarding.

“Imagine if there was a baby oil messaging on the billboard. And it falls and kills a few mothers”

The home department was the only body with no representation or report during the hearing which caused the bench to respond sternly.

Advertising veterans condemn the state of outdoor media and lack of action to curb illegal ad hoardings after the Mumbai billboard collapse that killed over a dozen people.

Mumbai ad hoarding collapse: “Regulatory machineries like OOH Association have failed to recognise importance of public safety,” says ad veteran

Tapas Gupta, CMD, BEI Confluence Communication and ex- President & CEO of a McCann agency (PSL Erickson), told Storyboard18 that OOH owners should borrow best global practices and implement these in India to avoid such incidents, going forward.

Tapas Gupta, CMD, BEI Confluence Communication and ex- President & CEO of a McCann agency (PSL Erickson), called out the OOH associations in the country for the tragic incident that took 14 people lives after a 100-feet-tall illegal billboard fell in Mumbai.

Mumbai billboard collapse: Scope of Disaster Management Act in providing accountability and relief

A committee headed by former Allahabad High Court Chief Justice Dilip Bhosle is probing the May 13 hoarding collapse in Ghatkopar area.

The Disaster Management Act gives victims and families of victims in incidents like the May 13 hoarding collapse in Mumbai not only legal options but also a host of compensations.

Eknath Shinde directs BMC to audit and remove dangerous hoardings in Mumbai

Shinde has promised Rs. 5 lakh to the families of each deceased victim and also free treatment to all the injured provided by the government. (Image sourced via News18)

The CM has instructed the Mumbai Municipal Corporation to audit and remove all unauthorised and dangerous hoardings as soon as possible.