Tag: FreeOurSkylines

Author Amitav Ghosh’s forewarning about Mumbai billboards comes to light post recent billboard tragedy

Post the incident on Monday, Ghosh took to X addressing the urgency of mitigating such risks. "The recent storm was nowhere near as damaging as a major cyclone would be. Mumbai really needs to cut back drastically on billboards,” he said.

Ghosh is known for his fiction and non fiction works highlighting environmental issues. In his book ‘The Great Derangement: Climate Change and the Unthinkable’, he had forewarned about Mumbai billboards becoming “deadly projectiles” during cyclones.

Mumbai hoarding collapse: BMC issues notice to railway authorities; Hoardings above 40×40 size to be removed

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

The BMC said in a release issued on May 15, that the notices have been sent to the authorities for the removal of hoardings above 40 x 40 feet size, under Section 30 (2) (V) of the Disaster Management Act, 2005.

“Strongman monopoly promoting illegal hoarding, sub-standard installations”: Vikram Bhalla of Vivify Asia

Vikram Bhalla, Founder and Director, Vivify Asia.

Founder and Director of Vivify Asia, Bhalla, talks about the tragic illegal hoarding incident that took place in Mumbai, on May 13. He shares how such threats can be addressed by ensuring media is handled by professionally trained teams and not labour hired by a strongman

OOH Association says expelling bad actors isn’t enough; enforcement is key, not ban

Rachana Lokhande, founder of Glocal Bridge, partner at OOH Capital and advisor with the Indian Outdoor Advertising Association shares a perspective.

The billboard collapse in Mumbai renews calls for stricter enforcement of safety standards and laws on outdoor advertising. The OOH Association can bar non-compliant media owners from membership. But that’s not enough. Here’s why.

Brands to demand accountability from OOH vendors after Mumbai hoarding incident

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

Marketers must take stringent calls and check bona fide credentials of the OOH vendors they choose to work with, say experts. Industry specific associations like the ISA and AAAI should also lead the effort to clean up the industry.