Tag: FreeOurSkylines

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

Central Bureau of Communication says that the OOH agency should have a minimum turnover of Rs 1 crore per annum in the last two fiscal years, in Delhi.

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

BMC’s draft guidelines to regulate hoardings are to be unveiled today

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.

The guidelines from the Brihanmumbai Municipal Corporation come after the tragic Ghakopar incident of an illegal ad hoarding collapse that took 17 lives, in May. In its investigation, BMC found 306 unauthorised hoardings in the city.

Bhopal illegal hoardings pose threat to motorists safety

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

On Sunday, supporters of political groups put up large posters on VVIP roads in the state’s capital Bhopal. Given the onset of the monsoon season, these poster often fall off their suspenders or are uprooted from their spots, putting motorists at risk.

Mumbai illegal hoarding collapse: MSHRC cracks down on home dept for not appearing at hearing

The home department was the only body with no representation or report during the hearing which caused the bench to respond sternly.

The MSHRC had issued summons to the home department, police, Government Railway Police (GRP) and Brihanmumbai Municipal Corporation (BMC) to appear before them on June 6 after a complaint filed by advocate Amit Dubey.

PWD to remove illegal ads from South Karnataka’s state highways and district main roads

The home department was the only body with no representation or report during the hearing which caused the bench to respond sternly.

The drive will see the removal of illegal advertisements from Bengaluru Urban, Bengaluru Rural, Mysuru, Ramanagara, Kodagu, Shivamogga districts among others coming under PWD’s south zone.