Tag: Digital

Spotify ad exchange and Spotify generative AI ads Launch In India

With Spotify Gen AI Ads, advertisers and their agencies can instantly create high-quality audio ads, from scripts to voiceovers to licensed background music, at no additional cost, all within the Ads Manager platform.

The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their Spotify campaigns

Apple dodges tariff fallout for now, as Donald Trump grants temporary reprieve

Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets.

America’s proposed tariffs had raised alarms within Apple Inc’s operations, finance and marketing divisions, particularly as production timelines for the next iPhone, expected to be largely made in China, tightened.

OpenAI scales back AI safety testing: Report

The testing process, according to insiders, has become notably less rigorous, with fewer resources being allocated to risk mitigation efforts.

The testing process, according to insiders, has become notably less rigorous, with fewer resources being allocated to risk mitigation efforts.

Waking up to sleep economy, brands increase ad spends up to 100%

With sleep quality now widely recognised as a key pillar of health, companies are prioritising advanced sleep products, AI-driven innovations, and omnichannel engagement. (Image source: Unsplash)

As Ikea intensifies its focus on sleep quality in India, homegrown brands are expanding their portfolios with sophisticated, health-centric sleep solutions, including AI-powered products, exclusive retail outlets, and enhanced digital communication.

Rising actor fees and corporate control: Is Indian cinema losing its soul?

Once controlled by producers who carefully balanced budgets, the industry is now ruled by talent agencies and big studios, where financial interests often outweigh creative vision.

India’s film industry is facing an existential crisis as skyrocketing actor fees, corporate dominance, and inflated box office figures threaten its sustainability.

Karnataka eyes year-end gaming regulation, but will it abandon its SC battle?

The guidelines cover a wide range of digital channels, including search engines like Google and Bing; social media platforms like Instagram, X (formerly Twitter), and LinkedIn; and OTT platforms such as Netflix, Amazon Prime, and Disney+ Hotstar.

In recent developments, the Karnataka government has shown a willingness to distinguish between legitimate skill-based gaming and illegal betting activities.

‘Viagra ads are okay, but vibrators aren’t’: Meta and Google ad policies drive sexual wellness brands to Reddit

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

Meta mutes, Google filters, Reddit listens. Founders of sexual wellness brands decode the shift.

Google reportedly paying UK AI staff to do nothing for up to a year

While Google says working from home wasn’t the main reason behind its recent job cuts, company co-founder Sergey Brin has been vocal about preferring people in the office.

According to a report by Business Insider, Google is putting certain UK-based employees on extended “garden leave”