Digital – Page 38 – storyboard18

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Startup focus to take center stage at IDS 2025; conference scheduled for Jan 16-17

IDS 2025 is expected to draw more than 15,000 delegates.

IDS 2025 will have a special focus on startups as there will be a ‘Startup Street’, and ‘Startup Pitching Sessions’

Cricket, celebrities, and beyond: what Indian users asked Alexa in 2024

Cricket fans, as expected, were frequent Alexa users, asking about match schedules, live scores, and predictions. Common queries included, “Alexa, what is the cricket score?” and “Alexa, when is the next cricket match?”

From cricket scores to celebrities’ net worth, 2024 revealed what captivated Indian Alexa users the most, as they turned to the voice assistant for everything from general knowledge to cooking tips.

15 lakh drivers could reclaim Rs 1,12,500 crores in 5 years: ONDC

Localized initiatives like Odisha Yatri, Namma Yatri, and Yatrisathi are stepping in to address mobility gaps in ways that prioritize local drivers and passengers over profits.

Innovations like gaming apps enabling e-commerce and Prasar Bharati’s collaboration with an OTT platform illustrate the network’s experimental nature.

US lawmakers urge Google and Apple to remove TikTok ahead of January 19 divestiture deadline

The deadline is seen as a pivotal moment in the ongoing debate over the national security risks posed by TikTok, with lawmakers intensifying their efforts to push for its removal from US app stores.

OpenAI whistleblower Suchir Balaji found dead

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

Balaji’s death has drawn heightened attention in light of his recent public accusations against OpenAI, the maker of ChatGPT.

Australia cracks whip on big tech, enforces hefty fines on failure to pay for news content

All three Llama 4 models utilize a “mixture of experts” (MoE) architecture, which dynamically activates only the necessary portions of the model for a given task, improving both efficiency and scalability.

Proposed rules threaten fines for platforms that refuse to pay Australian media outlets.

TikTok takes Canada to court over dissolution order

TikTok Live is intended for content creators to interact with their audience in real-time, but the platform’s safety measures have been criticized for being insufficient.

Chinese-owned platform calls government action “unreasonable” and “driven by improper purposes,” seeks to overturn forced shutdown of Canadian business.