Tag: Digital

Did you know? The Budget documents were reportedly leaked twice in the past

Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.

In a revealing look back, reports confirm that the nation’s most sensitive financial document was compromised not once, but twice in its early years.

Budget 2025 Updates: Cabinet approves Union Budget, FM Nirmala Sitharaman to deliver speech at 11am

FM Sitharaman (Image source: CNBC-TV18, Moneycontrol)

All eyes will be on Finance Minister Nirmala Sitharaman today as she presents the Union Budget for the eighth consecutive year in Parliament, a historic achievement that makes her the only finance minister to reach this milestone.

Economic Survey 2024-2025 highlights AI’s potential and challenges for India’s workforce

With NCH’s AI-driven, sector-specific analysis, these convergence partners can now act more effectively and efficiently in resolving consumer issues, thereby enhancing consumer trust and satisfaction.

The Economic Survey suggests that India can build a workforce capable of utilizing AI to improve efficiency and create new economic opportunities.

India set to launch indigenous AI model with affordable, secure computing facility

India's AI model will prioritize ethical AI practices, with a focus on inclusivity, fairness and the elimination of biases.

With an estimated timeline of 6–10 months for foundational model completion, the initiative is poised to revolutionize the way AI is developed and deployed in India, contributing to both industrial and societal advancements.

Apple’s Tim Cook eyes India’s booming market; CFO Kevan Parekh cites Zomato as an example of enterprise demand

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

With record-breaking sales and a surge in enterprise demand, Apple doubles down on its commitment to India’s growing tech landscape.

Q-Commerce DSPs to dent big tech’s ad revenue in India

Currently, brands allocate approximately 20% of their total revenue to Q-commerce platforms, with some D2C brands dedicating 50–60% of their overall ad budgets to these platforms.

Q-commerce apps like Swiggy Instamart and Zepto are already moving toward building their own Demand-Side Platforms (DSPs). Q-comm ad revenues are expected to surge.

Meta’s AI ambitions soar; Mark Zuckerberg frames 2025 as a pivotal year for AI

The new product enhancements—currently set for global testing with select advertisers—bring a fresh wave of AI-driven optimization to Meta's Ads Manager, promising smarter and more efficient campaign management.

Meta also plans to reduce its workforce by 5%, a move that could affect approximately 3,600 employees, as per reports.