Tag: CXO Interview

The Indian beer market is distinctive due to the preference for strong beers: BrewDog

"We’re thrilled about introducing Punk IPA and Hazy Jane, our flagship beers, in India, but with a twist — they will be made locally. During my recent trip to India, I collaborated with the team to perfect the recipe, and now, we’re confident that the team, equipment, and setup in India can produce these two best-selling beers to the same high standards." - James Watt, CEO, BrewDog

BrewDog CEO James Watt talks about craft beer, the company’s India expansion plans, and challenging the commodity beer market.

Animesh Agarwal (8bit Thug): Gaming has to be immersive and not interruptive

"When a gamer starts his or her career on YouTube by creating content or by playing games, the only thing they are aware of is tech and gaming. There are very few creators I have come across in my career who get the hang of lifestyle, travel, beauty or fashion. Over the last four years, what I have realized is that, the advantage I had in designing campaigns was that, we try to take into consideration the need and taste of the gamer and gamify the campaign."

Animesh Agarwal better known as 8bit Thug, founder and CEO of 8bit Creatives and S8ul esports talks us through on his journey as an influencer turned entrepreneur, what it takes to run a gaming talent agency and an esports team and organization in today’s times and what his views are on the Indian gaming scene and wheres it is going.

S4 Capital’s Sir Martin Sorrell: India is increasingly seen as an alternative to investment in China

"India is very well positioned and with very strong growth potential. India will be the third largest economy of the world by 2025. I remain a raging (India) bull," said Sir Martin Sorrell. (Image source: Twitter)

Martin Sorrell, currently Executive Chairman of S4 Capital and former CEO of WPP shares his views on how the past year’s woes and opportunities shaped the advertising and media landscape.