Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.
Tag: CXO Interview
E-comm will do to the sexual wellness category what it did to the beauty industry: Pooja Sahgal, RCC
Maker of KamaSutra condoms, Raymond Consumer Care’s CMO Pooja Sahgal talks about category expansion and how women are leading the conversations and innovations in India’s booming sexual wellness category in India.
PepsiCo’s Saumya Rathor on the brand’s new campaign and its impact on consumers
In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.
India recorded highest growth globally for Mercedes: Lance Bennett
A Storyboard18 exclusive conversation with Lance Bennett the new VP of sales and marketing at India’s leading luxury car maker Mercedes Benz India.
Kartik Mohindra, CMO, Pernod Ricard India on innovation of the existing portfolio of brands
In an exclusive interview with Storyboard18, Kartik Mohindra, chief marketing officer, Pernod Ricard India talks about the brands plans to continue its premiumisation drive, introduction of premium global innovation and focus on consumer experiences.
Sidharth Rao lived life King size, from the beginning to the end: Ashish Bhasin
Ashish Bhasin, co-founder and chairman, RD&X Network and former CEO APAC and chairman, Dentsu India shares a heartfelt message about his friend and colleague Sidharth Rao.
Meet Tista Sen, the woman behind the all-women advertising agency – Ladyfinger
Tista Sen, COO and CEO, Ladyfinger discusses challenges, goals and learnings while setting up a female-focused agency in an interview with Delshad Irani.
Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.
Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.
Campa Cola revival is one of the best things to happen: Arnab Roy, Coca Cola
Arnab Roy, VP – marketing, Coca-Cola, on the revival of Campa and growth of the cola category.
Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.