CXO Interview – Page 24

IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu

Video views for IPL on JioCinema in the first weekend alone have eclipsed entire IPL season views on Disney+ Hotstar and ICC World Cup 2022, says Sangam Nayal.

Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.

E-comm will do to the sexual wellness category what it did to the beauty industry: Pooja Sahgal, RCC

Pooja Sahgal, CMO, Raymond Consumer Care with Storyboard18's Delshad Irani

Maker of KamaSutra condoms, Raymond Consumer Care’s CMO Pooja Sahgal talks about category expansion and how women are leading the conversations and innovations in India’s booming sexual wellness category in India.

PepsiCo’s Saumya Rathor on the brand’s new campaign and its impact on consumers

Saumya Rathor, category lead, Pepsi Cola

In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.

India recorded highest growth globally for Mercedes: Lance Bennett

Lance Bennett, VP - Sales and Marketing, Mercedes-Benz India (Image sourced via LinkedIn)

A Storyboard18 exclusive conversation with Lance Bennett the new VP of sales and marketing at India’s leading luxury car maker Mercedes Benz India.

Kartik Mohindra, CMO, Pernod Ricard India on innovation of the existing portfolio of brands

Kartik Mohindra, CMO, Pernod Ricard India

In an exclusive interview with Storyboard18, Kartik Mohindra, chief marketing officer, Pernod Ricard India talks about the brands plans to continue its premiumisation drive, introduction of premium global innovation and focus on consumer experiences.

Sidharth Rao lived life King size, from the beginning to the end: Ashish Bhasin

"Sidharth Rao with Ashish Bhasin, their friends and colleagues in happier times

Ashish Bhasin, co-founder and chairman, RD&X Network and former CEO APAC and chairman, Dentsu India shares a heartfelt message about his friend and colleague Sidharth Rao.

Meet Tista Sen, the woman behind the all-women advertising agency – Ladyfinger

"I genuinely believe that correcting the gender imbalance will only increase brand salience and increased business for the brand." - Tista Sen, COO and CEO, Ladyfinger

Tista Sen, COO and CEO, Ladyfinger discusses challenges, goals and learnings while setting up a female-focused agency in an interview with Delshad Irani.

Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.

"The growth in India whether it is economic growth or cultural growth is going to come from small town India. That’s where Bharat is at its core, that’s where Bharat lives. And we thought it is very interesting out there." - Arnab Roy, VP- marketing, Coca-Cola

Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.

Campa Cola revival is one of the best things to happen: Arnab Roy, Coca Cola

India is a very price conscious market and affordable price points like Rs. 10 price point or Rs. 20 price point are very important. The premium price point range, involves some good pack mix interventions and so, the overall profit pool remains at a level. (Image 1 by Laura Chouette via Unsplash, Image 2 by @just_drinks via Twitter)

Arnab Roy, VP – marketing, Coca-Cola, on the revival of Campa and growth of the cola category.

Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports

Dream11 has indeed come a long way since its inception. With over 160 million users, it is not only India's but also the world's largest fantasy sports platform. Five to six years ago, this user base was just a fraction of what it is today, and every year, we have seen significant growth, not just in terms of the number of users but also actively engaged users across 12-13 different sports, in addition to cricket. - Vikrant Mudaliar, Chief Marketing Officer, Dream Sports

Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.