Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.
Tag: brand marketing
Nestle Global CEO Interview: Mark Schneider says, ‘It’s the start of the Indian age’
Mark Schneider, CEO of Nestle, shares that he is bullish on India, in an exclusive interview. Nestle plans to invest Rs 5000 crore in India by 2025.
Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi
ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.
Coca-Cola’s new experience platform: Find out what’s cooking at Coke
Arnab Roy of Coca-Cola India on the brand’s newly launched global meals platform ‘Coke Is Cooking’.
CXO Moves: Meta, Havas, Unilever, McDonald’s, Zenith, MediaCom, Hero Motocorp
Key executive moves in the world of brands and agencies. Find out who’s moved up, in and out.
Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise
Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.
Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!
Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.
The big break-up: What happens when influencer couples split?
Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways do they have to kiss brands goodbye too?
Why are Indian brands advertising in NYC’s Times Square?
Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.
Zakir Hussain’s iconic Wah Taj ad moment: Effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.