Tag: brand marketing

This is the Indian decade. I would also say it’s the start of the Indian age: Mark Schneider, Nestle CEO

Schneider said, "You see a lot of the underlying strengths of this country coming to the forefront now... you see tremendous growth and momentum. We want to participate in that. We are deeply ingrained in the social fabric of this country. So I think we stand to benefit from that momentum quite well." (Illustration by Suneesh)

Nestle committed to investing Rs 5000 crore in India by 2025. India is Nestle’s 10th largest market globally and the fresh investments will help the company accelerate its core business in the country and leverage new opportunities for growth. In recent years, Nestle has been dialing up its growth strategies and sustainability efforts to address the many challenges it faces today. In a wide-ranging exclusive interview with Storyboard18’s Delshad Irani, Mark Schneider, CEO of Nestle, told us how the company is future-proofing its brands and business, and focusing on the new bottom-line – People Planet Profits.

Indians are more likely to stick to the same cell phone brand while upgrading: Report

YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18 and over in 18 markets with sample sizes varying between 507 and 2004 for each market.

A third of Indians are likely to upgrade their cell phones with the same brand, as per the latest survey from YouGov

Matrimony.com launches Techiematrimony for IT and software professionals to find a match

Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.

Matrimony.com has launched Techiematrimony, an exclusive matchmaking portal for IT, software and technology professionals after having a very successful run in helping lakhs of IT professionals fins a life partner in the last 22 years.

Sneaker Culture in India: Women are buying as many sneakers as men, says SoleSearch’s Param Minhas

The Indian sneakers and streetwear industry are estimated to be at over $3 billion. Sneaker culture is becoming mainstream in India. For young Indians across cities, sneakers are social currency and a way of self-expression.

Sneaker culture in India is growing and so is the interest of marketers who are willing to collaborate with sneaker marketplaces.

Ad spends on gaming apps grow as brands find more value

Gaming platforms are levelling up marketing to target more marketers from across categories. They are also focusing on ad innovations in order to ensure gamers' experiences are not interrupted. (Representational image via Unsplash)

Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories.

CXO Moves: Gozoop, Dentsu, Benetton, Schbang, Cosmos Maya bolster leadership

The Glitch’s founders quit, the maker of Marlboro ropes in a Tata Group executive, United Colors of Benetton gets a new marketing head. Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.(Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

News18 News Network sweeps Hindi belt in Week 39

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 is leading the market share charts in the HSM-Urban + Rural Market.