Tag: brand marketing

Budget 2023: FM announces reduction in customs duty; smartphones, TV sets to get cheaper

The overall impact of this volume decrease, however, is mitigated by 11 percent growth in the Average Selling Price (ASP).(Representative Image: shri via Unsplash)

The basic customs duty rate has been reduced from 21 percent to 13 percent other than textiles, making a host of articles cheaper. Cigarettes to become costlier.

Budget 2023: What’s in it for Gen Z?

The Finance minister also had an announcement for kids and adolescents during her Budget presentation. Nirmala Sitharaman declared the setting up of a national digital library for children and adolescents for facilitating the availability of quality books across the country. (Representative Image: "My Life Through A Lens" via Unsplash)

Here’s a break-up of what the Budget 2023 holds for the youth in the country.

Anupam Mittal: Founder, Shark, reel superhero, King of Bling, influencer, creator

In response to a question from the audience about which sectors young entrepreneurs should focus on, Mittal opined “green energy” and “healthcare”.

Shark Tank judge Anupam Mittal seems to have comfortably accepted and settled into his role as a founder, content creator and influencer and more. He seems to be enjoying it too.

Reliance Consumer inks partnership with SriLankan biscuit brand Maliban

Maliban, a heritage brand and household name in Sri Lanka, manufactures food items including biscuits, crackers, cookies and wafers. In addition, the company has reach over 35 countries across 5 continents, Reliance Retail added. (Representative Image: Thea Hdc via Unsplash)

With this partnership, Reliance and Maliban will “develop unique value propositions that will strengthen Reliance Consumer Products Limited (RCPL) portfolio in the biscuit segment,” the company said in a statement.

Is Jimny’s new ad a beginning of new-age storytelling for Maruti Suzuki?

The automaker had in October reported its highest-ever monthly sales at 1,99,217 units, a 19 per cent year-on-year growth. The country's largest carmaker had dispatched 1,67,520 units in October 2022.

Shashank Srivastava, senior executive director at Maruti Suzuki India on the genesis of the new Jimny campaign and the auto major’s push into the SUV segment.

Will Women’s IPL be a moneyspinner like the Men’s IPL?

WIPL is now being looked at with a new lens by sporting pundits. Cricket is watched and played by millions of Indians. The Men's IPL made the game even more popular with audiences including millions of women.

Women’s IPL is a step in the right direction for gender equality and women’s empowerment: Rediffusion’s Red Lab report.